There are a number of ways to promote your business, and it’s most commonly through a form of signage. From creating flashy imagery on a poster board or promoting products and services with outdoor signage, it can be a great way for gaining traction by getting customers in the door and making more sales. Even having a place to post staff announcements, company news and events, or safety compliances can be great to have in the break room to keep staff informed.
Digital signage is on the rise and many businesses are seeing the major difference it is making in their sales and staff morale. In Brisbane, Australia, businesses are rapidly making the switch to digital signage because it takes out the middle man with printing signage–but it also creates a more immersive experience for both staff and customers too.
Brisbane businesses are making the switch to digital signage, so you should too! Let’s understand just how digital signage can make an impact on any business in a positive way and who it can affect.
Brisbane Businesses See Success With Installing Digital Signage–and Here’s How
Digital signage can improve businesses in many industries, and here’s how the city of Brisbane is seeing a positive difference!
Digital signage can make a huge difference in how staff perform and as well as boost customer sales. Removing static signage–such as typical poster board menus and signs, or even printed documents on a bulletin board–and instead adding dynamic and flashy digital screens help to catch the eyes of new customers, promote sales, and help businesses to create an identity for themselves. Businesses in Brisbane, Queensland, Australia have seen a huge difference making the switch to technically savvy signage in both their customers and staff.
The Reason for the Switch to Digital Signage
Technology is ever-evolving, providing businesses with the chance to make the most out of their business. No matter if their business is in the healthcare industry, quick-service restaurants (QSR), hospitality, manufacturing, or even corporations, digital signage has helped businesses to flourish.
Building a city that is technologically advanced and on the same page is what Brisbane is working to create, and digital signage can be installed in businesses to promote sales or even in public spaces to keep people alert, informed, and increase sales of products and services.
Digital signage includes a large number of benefits that can not only save businesses money, but also make promoting your business that much easier. Real-time updates and having full control of every screen is perfect for multi-location businesses or franchises, plus it helps to keep your brand image consistent by creating templates with the proper color-scheme, logo, and font.
What Businesses are Using Digital Signage in Brisbane the Most?
While many public spaces are seeing digital signage go up to keep people engaged and informed, many businesses are using it to increase sales. The industries that are gaining the most out of digital signage are retail, corporations, and events/venues.
Businesses within these industries are using them for a number of reasons. For example, this form of technology can be a huge benefit for large venues for events to present sponsorships, a wayfinding guide for people to find their section and seats, or even to list the schedule of the event to keep everyone attending informed.
While retail businesses can use them to promote sales, run seasonal campaigns, or showing off the latest new arrivals, corporations can use them internally for staff. From keeping up with internal communications, streamlining operations, and being an effective method for getting staff on the same page to avoid confusion, digital signage can help improve both customer experience and increase staff satisfaction.
The Benefits of Switching to Digital Signage–and What it Could Mean For Your Business
There’s no doubt that digital signage has improved the standing of many businesses in Brisbane, but here’s how they can impact yours too!
When making the switch over to digital signage, it’s apparent that there are nothing but benefits that businesses see with their staff and sales. Static signage that can be easily looked over is phasing out of many businesses and managers see the positive impact that going digital provides.
Let’s discuss the top benefit that digital signage has on businesses and get an inside look into what Brisbane businesses are experiencing!
- Display Dynamic Content
One of the major reasons why many businesses are making the switch to digital signage is because of the types of content that you can display–and there are no limits to what you can put out there. From menus, videos, images, social media feeds, live weather or news updates, PowerPoint presentations, and even interactive web pages are just some of the forms of content that you can publish.
- Real-Time Updates
The biggest reason why many businesses are switching to digital signage is because of the ability to update content within seconds. Real-time updates are perfect for businesses looking to hard-launch a new promotion or deal–plus it takes out the extra money and effort of creating, printing, shipping, and displaying poster boards. This is also great for staff to post urgent announcements, changes to employee schedules, and to provide safety updates to staff throughout the duration of their shift.
- Remote Management Capabilities
Businesses benefit greatly from digital signage because it helps to reduce costs of posters that need to be frequently replaced, and it can all be done easily through remote management capabilities. Remote management allows users to use a central location, such as a computer, to create, modify, edit, schedule, or publish content across multiple screens. Whether you need to go and update a specific screen or manage multiple ones to schedule the launch of a new product or service, remote management helps to keep all of your screens organized and have content ready-to-go when needed.
- Improves Employee Engagement
One of the reasons why businesses use digital signage for internal purposes is to develop deeper connections with their staff. Creating healthy relationships with staff is essential for fostering a positive environment in which staff can feel safe, comfortable, and have the opportunity to advance in their career. Digital signage can help improve employee engagement through shoutouts for work anniversaries, birthdays, and even to celebrate work milestones–and in the end it can improve job satisfaction and help staff feel valued and appreciated.
- Benefit Corporate Communication
There are a number of ways that employees that work in a corporate setting communicate with each other, but digital signage has helped to improve it further. Since any form of content can be uploaded to digital signage, there is information that those in corporate settings can benefit from seeing–especially with live updates. Key performance indicators (KPIs), information on sales, team achievements, meeting times and place, and even company news and events can be essential for those working in corporate settings.
- Eco-Friendly and Better For the Environment
As technology progresses, it allows us to be more conscientious of our environment and take care of the planet. Instead of paying a company to continuously print out your content for you on poster boards or printing out announcements for the employee bulletin board, digital signage is an eco-friendly option perfect for businesses wanting a positive change. Going green has never been easier or better for businesses switching to digital signage where creating content through a content management system (CMS) and displaying it through digital signage helps to reduce paper costs.
- Smart Scheduling For Convenience
Another reason why so many people love digital signage is that you can schedule content at your own leisure. Do you know a staff member’s birthday coming up and want to make them a birthday shoutout? Schedule the display to pop up on that day at the time you wish. Are you getting ready for a brand new launch at your restaurant or retail business? You can schedule that too. No matter the content you create, you can utilize the smart scheduling feature to schedule content to be posted so you can get it out there without the fear of forgetting.
- A Must for Emergency Situations
There are many reasons why digital signage can play a huge role in the success of any business, but it is also essential for emergency situations. In an emergency, all screens can be instantly updated to display safety alerts or evacuation routes if necessary. It’s important to keep your staff and customers safe while at your place of business, and digital signage can be a life saver by alerting people instantly of the situation and providing a solution to get everyone to safety.
The Right CMS For Your Digital Signage Screen: How Shift Can Bring Your Dynamic Content to Life
The right CMS platform can help bring your content to life, and Shift has all of the features any industry needs!
When installing digital signage into your business, it’s important to have all of the necessary components needed to create dynamic and eye-catching content. A content management system (CMS) allows users to create content, often with pre-made templates that you can fully customize to fit your brand’s image. Shift is a unique CMS platform that allows for full creativity for customizing content for your business’s needs–no matter if it’s for your customers or for internal usage.
Shift: Your All-in-One Comprehensive CMS For Content Creation
With the sheer number of CMS platforms available to create content with, narrowing down your options depending on what your needs are for your business is crucial. Shift is a CMS platform that is great for businesses in many booming industries, including healthcare, retail, hospitality, manufacturing, QSR, restaurants, and for corporate settings.
Shift allows your team to easily create content, no matter if it’s an updated menu for your restaurant or coffee shop, a navigation wayfinder for hospitals, or as internal usage to give employee shoutouts for their hard work, announce company news, and provide live KPI updates.
What Shift is deeply passionate about is the manager/employee relationship and they aim to help positively improve these connections through internal content. From a simple employee shoutout, keeping staff up to date on company news and events, and even allowing them to have a voice in important decisions, Shift is a useful tool in expanding business ventures and improving overall morale and job satisfaction.
What Else Can Shift Do? Essential Features You’ll Want to Take Advantage of
Shift is a useful content creation tool perfect for one digital signage screen or multiple. Check out some of the best ways to create content with these unique features Shift offers:
- Boost employee engagement through recognition and appreciation
- Celebrate staff birthdays, work anniversaries, and other achievements
- Show training videos
- Employee spotlights
- Interactive polls for staff to anonymously complete
- Expands internal communications
- Allows staff to retrain and re-skill in key trainings
- Helps leaders learn more about staff
- Encourages employees to do work harder
- Increases productivity
- Create diverse content using pictures, videos, or documents
- Use as a wayfinding and navigation system
- Broadcast company announcements, updated policies, etc.
- Use to post emergency alerts
- Streamline workflow and post frequent updates about each day’s tasks
Choose Shift and Make Your Business More Like Brisbane’s: Creative with a Hint of Technological Efficiency
Digital signage isn’t all about being more technologically advanced. While it allows us to do so, businesses can see how much of an impact it has on promoting customer sales and making employees feel more valuable. No matter the type of business, digital signage can help your business stand out in more ways than one.
Consider using Shift for your content creation purposes and enhance your signage by going digital!
