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By Theresa Bontempo
If you manage a restaurant, an automotive shop, or anything in the hospitality industry, you understand how important it is to find the right employees, and to keep them engaged. Unfortunately, it’s too easy to lose good workers because they don’t feel connected to their jobs, and they’re unsatisfied with their work environment. Staff turnover is a very real issue that affects a variety of industries, but there are ways to fix that trend.
Engaged staff who take pride in their work and feel like they are rewarded by management for meeting goals and excelling at their jobs are more likely to be invested in the business for the long run. And this is great for the bottom line of those companies, as a highly engaged workforce increases profit by around 21%. Using employee engagement software like digital signage is one of the best ways to keep your employees happier and satisfied, but how can you use it? In this article we’ll be discussing:
- Why digital signage for internal communications is essential
- 8 examples of digital screen engagement you can use right now
- Where to turn for state of the art digital signage solutions
Why is digital signage for internal communications so important?
There are many benefits to utilizing digital signage to communicate to your employees
Using technology like employee engagement software can really make a difference in the job satisfaction of your workers.
If you’re looking for ways to improve employees’ morale and increase their satisfaction on the job, then chances are you’re looking for ways to keep them more engaged. Studies show that the majority of workers are not engaged, which can lead to loss in productivity and high turnover rates. If only 36% of employees are engaged with their job, then there is quite a bit of ground to cover if you want to increase this percentage for your workers.
But why is digital signage so important, and how can it help? Not only will digital signs replace the old cork board, but there are other benefits to using this technology.
- Get employees important information. When you ditch the cork board for a digital signage solution, you’re making it much easier to get important information to your employees in real time. You can centralize communication so that all employees know exactly where to go to find the latest news from management. Having signage that repeats the flow of information ensures that employees of every shift will have a chance to see the communication flash on the screen, and that they can’t miss it.
When all employees are on the same page, it makes it much easier to create a seamless workflow.
- Make onboarding easy. Onboarding new employees is also an important way to use digital signage. Introduce new employees to the rest of the staff, use the screen to let workers know where to go for important personnel information, or to find out when the next new employee training session is.
- Promote a positive work culture. Because you can customize the content of the screen, it’s also a great way to promote a positive work environment. Let employees know when they’ve reached a goal, or give accolades to the worker who rose above and beyond to complete a task. Digital signs can also be utilized to let employees know when company social events come up, request their feedback on issues/concerns, or when there are opportunities for professional development.
- Increase productivity. You can increase employee productivity when they have access to visual, real-time data and key metrics on the screens. Workers can see how far away they are from a goal, how quickly and efficiently they’re completing orders/doing a task, or what duties have top priority to be handled next.
Shift can give your company the digital signage solutions you’re looking for. Our employee engagement platform delivers effective communication to your workers through digital screens. Your customized content can use real-time data and metrics to increase productivity, reduce employee turnover, and maximize your profit. Upgrade from the cork board to a digital solution and you’ll be on your way to happier, more engaged employees.
8 examples of digital signage you can use to engage employees
There are lots of ways you can use the power of digital signage solutions to boost engagement and productivity!
There are plenty of opportunities to engage employees using digital signage solutions.
If using a digital signage solution for internal communications sounds like a good idea to you, you’ll be happy to know there are a lot of ways you can utilize it to engage employees on a daily basis!
Communicate company news and announcements
Workers in deskless industries such as food service, automotive, manufacturing, and hospitality often find it difficult to get the latest news and information from management. They may or may not have a company email, but even if they do, getting information to all staff in this way is outdated and inefficient. Instead, posting news and site-wide announcements via a digital sign is very hard to miss. These screens are placed in areas with high employee traffic, so even if they’re just stopping in for a few minutes, chances are the content on the screen will shuffle through to the company news. This is a great way to ensure all employees are aware of any big changes to their duties or routines, or if management is rolling out a new goal or initiative for workers.
Recognize and reward employees
Employers that recognize the hard work and achievements of employees show that they’re acknowledging how the entire company can benefit from their achievement. It also shows other employees what success looks like, and what happens when they reach goals set or go above and beyond what is required of them. Recognizing employees’ achievements motivates them, and helps them see how their work is valued, which leads to higher levels of satisfaction, company loyalty, and an increase in productivity overall.
Use digital signage to call out specific employees who reached a goal or completed a task efficiently. You don’t always have to give rewards, but if an especially large goal was achieved, you can also reward employees accordingly. Workers who feel like management does not bother to call out and recognize employees for their hard work are much more likely to be dissatisfied and potentially leave.
Promote training or professional growth opportunities
Most employees want to keep building their skillsets, but often feel like management does not promote career growth or offer ways to train in new skills or areas. You definitely don’t want your workers to feel like their career has stagnated and there’s no way for them to move up or advance—that is a recipe for turnover. Instead, use the digital communications screen to let them know when training is offered for specific roles or what qualifications they’ll need to take on greater responsibilities.
Employees who have opportunities to grow their skillset, advance up the ladder, and increase their earnings are much more likely to be satisfied and loyal to the company. However, if they don’t know what kinds of possibilities are out there, much less that management is encouraging them to diversify, they’ll become disengaged. Highly trained and flexible staff members are a valuable commodity in any industry, especially when challenges arise.
Display metrics
Shift’s platform allows employers to display data and metrics in real-time so that employees know exactly how close they are to achieving a goal such as sales numbers. This information can be very motivating to workers who can maybe dig a bit deeper to reach that quota. It also instills a little friendly competition when you list the names of the employees who are doing exceptionally well! Digital signage can be used to display how close the company is to achieving long term goals too—and employees can see how their individual efforts are making a difference in that way.
Encourage employee feedback
One of the best ways to see what is working and what could use improvement is by asking the employees for feedback. You want to foster a positive environment where workers feel comfortable giving responses to surveys, as this helps them feel like their opinions are really considered by management and that they should have a say in how their workplace operates. You can opt to put information about feedback on the digital screen with a QR code, allowing employees to scan it immediately onto their phone and have access to a survey.
Implementing the responses to feedback creates a more positive, engaging environment for staff.
Promote company events
You can implement digital signage for communications like company-wide events or celebrations. These tools help you boost attendance at functions like holiday parties, get-togethers, and even off-site training—and adding images of past events is very easy to do.
Employee engagement software tools like digital signage make internal communication to employees much more efficient.
Onboarding/benefits information
Digital screens help staff know when there is a new employee so they can make them feel welcome. New employees want to work in a place that feels friendly and welcoming, and having others go out of their way to say hi can have a positive effect on their productivity.
Employee benefits information is another internal communication that can easily be displayed on a screen. Lots of workers don’t know what benefits they may have access to, and this can point them in the right direction.
Notice of workplace hazards and best practices
Keeping staff on top of potential workplace hazards by reminding them with digital signage is a great way to reduce accidents, mistakes, or mishaps. Employees can glance up and know in real-time if something occurred, or what the best practices are to help avoid a workplace hazard in the first place.
Will you start using employee engagement software to promote inclusion and employee job satisfaction?
Using digital signage to let employees know about important internal communications is one of the best ways to ensure they’re up to date on information, have avenues for professional development, and are a part of an engaged culture. If you’re ready to boost productivity and make your business operations a breeze, check out what Shift has to offer.
