The automotive industry is ever-changing and being improved upon in many ways. From the slow phase-out of gas cars and hybrid/fully electric options becoming more readily available, there is a bunch of new information that many employees within the industry are continuing to learn every day.
Whether you’re setting up a meeting to talk about a new car the dealership is selling, information on promotional deals and sales, or want to get into the importance of safety and updated training within the automotive industry, microlearning can be the most efficient way to do so. Microlearning helps staff to learn at their own pace and in small doses to avoid burnout and retain information better, and digital signage can be a great way to get this information across through dynamic, immersive content.
Microlearning can help to improve the automotive industry with the help of digital signage, and here are the best ways to do so!
1. Sales and Customer Service Tips
Many people within the automotive industry help to sell cars in the dealership where soft skills are crucial for this role!
There are many different working parts of the automotive industry, but one of the most important is sales and customer service because you’re directly interacting with customers in the hopes of selling a car or helping them with issues pertaining to it. Working in this role requires exceptional people skills and microlearning can help employees learn more about soft skills to use in customer service as well as the best tactics to successfully sell cars to potential buyers.
Soft skills are interpersonal behaviors that help you to properly communicate with people, resolve issues, and find common ground between you and the customer. Microlearning through the use of digital signage can help break down different aspects of soft skills and what is most important within the automotive industry. Some important modules or lessons to go over can be anything from active listening, product knowledge, how to answer common questions buyers have, and how to close deals and make a sale.
2. Safety Within Manufacturing
For the more hands-on employee in manufacturing, it’s important to go over safety on the floor, including protocols and quality checks!
While there are those that work on the sales floor selling cars to potential prospects, there are the employees that work on manufacturing them, building parts, or simply putting them together to be sold at the dealerships. Building cars can be a tough and demanding job, but it doesn’t mean that you should let common safety protocols and checks fly out the window. This is when microlearning can be useful for easy refresher courses.
Manufacturing cars means being on your feet handling heavy machinery, lifting heavy objects, and ensuring that each car built meets the essential quality checks in order to be sent off to the dealership. Microlearning can be an efficient way to offer long-term staff refresher courses on these important topics, including safety protocols, how to handle specific heavy equipment, and even mobile or AR/VR simulations on how to use digital tools to revolutionize car manufacturing. This can also be an opportunity to increase team building through games, quizzes, or flashcards for important safety tips on the job.
3. Learn Complex Technician Diagnostics
Tech-savvy diagnostics can be difficult to understand at first, but microlearning can help ease this common issue!
When someone comes in having car problems, they usually describe the issue based on their own driving habits, how the car is acting, and the sounds that they hear. Many professional employees within the car industry can usually get a general idea of what may be wrong with the car, but with the increase of technology, it has become even easier to diagnose a problematic area with a car.
Technician diagnostics are important to know and understand, and microlearning can help with this as well. By allowing staff to access digital signage in high-traffic areas, it can help them to better understand these important diagnostics through quick-reference guides, step-by-step digital walkthrough videos for more complex repairs, access software updates for electrical matters, and even learn more about new electrical vehicle (EV) tech in short lessons.
4. Employee-Accessed Learning Management Systems (LMS)
Do you have staff members that are willing to learn more and gain more skills within the industry? Create a LMS to assign them crucial modules!
Many people want more out of their everyday job instead of a stagnant position without any more advancement. Those in the automotive industry can feel the same way, and there are many opportunities to master emerging vehicle technologies that can all be done through learning management systems.
From expanding their skill on EV technology, learning more in-depth about diagnostics and software–even for the more luxury brands that have different systems–and for engineering and production tracks, there are many ways to advance within the automotive industry. By creating content to display on digital signage for these types of skill-enhancing opportunities, employees can be placed on an LMS and use microlearning to tackle a lesson (or two!) every day to help learn more skills that employers are looking for in higher-up positions.
5. Blended Learning Approaches That Include Microlearning
Microlearning can be both through bite-sized lessons on your cell phone, but also through hands-on training crucial for automotive staff!
Microlearning can come in many different forms, including online, at-your-own pace training, and even hands-on sections best for those in the automotive industry.
The automotive industry is very hands-on, whether it’s interacting with customers, showing them cars, making deals, working on the cars, getting your hands dirty, or locating the complex issues and machinery problems. It’s important to have a blended approach when it comes to training your staff in the automotive industry, and microlearning can provide both theory and hands-on sessions perfect for your team.
Microlearning is a great system to use to train staff on essential safety protocols and technician diagnoses with cars because it is mainly completed at the pace of your staff through interactive games, flashcards, or quizzes. This concept of training staff can also occur in a blended approach where there is hands-on training on the shop floor as well where staff can learn more about complex diagnostic issues, EV care, and improve their common repair skills.
6. Training That Can Happen at Any Time
Microlearning is a unique form of training where staff are able to access modules on their own time through their very own cell phone!
Scheduling training sessions for your staff to attend can be tedious, especially if certain employees work on different shifts or roles. Instead of halting operations or making your staff come in an hour before or stay later for their shift for a particular training course, microlearning can help them gain access to the material they need right on their smart phone or through digital signage.
Microlearning can be done from anywhere, which is a useful way to help staff in the busy automotive industry keep up with their safety refreshers and technician diagnostics. By creating digital signage content of the important training sessions coming up, you can also add a QR code as well. This gives the employee access to the website to sign up and complete modules or provides access to short refresher videos to keep them on top of their game.
Microlearning and Shift Combined Can Create the Ultimate Learning Team
Using Shift, a unique CMS platform built for digital signage, can help improve microlearning techniques to keep staff trained and in the loop!
Microlearning and digital signage go together like two peas in a pod, but choosing the best content management system to do the job can be a difficult decision. With so many options to choose from, no one has your back quite like Shift, as it can not only help to create microlearning lessons and QR codes to participate in training sessions, but it can also boost employee morale and communications.
The Ins-and-Outs of Shift: Why This CMS Platform is Something to Rave About
Content management systems can be business-altering (in a positive way!) when it comes to getting your staff more involved while at work, boosting engagement and internal communications, and creating a positive environment where everyone feels recognized and valued for their work. Shift is a CMS platform whose main goal is just that–working on deepening relationships between managers and their team of staff.
Shift can do anything that you’re looking for in a CMS platform, such as recognizing staff for their achievements, shoutout the employee of the month, keep staff updated on company events and policy changes, and be used as a learning tool for microlearning. With the ability to easily create content with pre-made templates, customize the colors and font to stay consistent with the brand you’re building, and access to real-time updates using remote management through the Content Navigator, Shift can do anything that your business needs.
Not only can Shift create content for microlearning purposes, but it can also be a useful method to unite your staff together and get them more involved. Through implementing team-building exercises using microlearning tactics, meeting with staff outside of work hours for bonding, and creating an environment that staff feel comfortable being in, Shift can change the trajectory for a business by boosting staff morale and workplace culture.
Shift’s Features and Just How to Use The Platform For Microlearning and More
Shift can be a useful way to add microlearning within the automotive industry for safety, customer service skills, and even improving daily repairs and business operations. The following are some of the best ways to take advantage of Shift:
- Boost employee engagement through recognition and appreciation
- Celebrate staff birthdays, work anniversaries, and other achievements
- Show training videos
- Employee spotlights
- Interactive polls for staff to anonymously complete
- Expands internal communications
- Allows staff to retrain and re-skill in key trainings
- Helps leaders learn more about staff
- Encourages employees to do work harder
- Increases productivity
- Create diverse content using pictures, videos, or documents
- Use as a wayfinding and navigation system
- Broadcast company announcements, updated policies, etc.
- Use to post emergency alerts
- Streamline workflow and post frequent updates about each day’s tasks
Use Microlearning and Shift Together to Create Results the Automotive Industry Has Never Seen Before
The automotive industry continues to evolve and change with the increase of technology and the push for all-electric vehicles giving staff an opportunity to expand their knowledge. While this push is happening, gas and hybrid cars continue to remain relevant with technicians and engineers needing to understand the technology and diagnostics behind them to continue to help improve customer satisfaction.
Use Shift’s unique content creating tools with digital signage to make microlearning a new norm in the automotive industry!
