By Theresa Bontempo
Automotive workers are some of the most essential workers that are needed nationwide. People who know how to identify why the engine light started flashing on your dashboard, can do body work after an accident, or can even do the essentials–such as changing oil and air filters–are crucial. Many people own cars throughout the United States and the rest of the world, so it’s important to hang onto your best employees that know what they’re doing and are passionate about working on cars.
There is nothing more important than making sure that your employees know what they are doing when it comes to doing the proper work on a car to ensure that the customer is happy and satisfied with their repairs. Coming up with ways to retrain or re-skill your employees are key in the automotive industry and while there are many ways to do it, digital signage can have a positive effect in the workforce.
Check out digital signage and how it can help retrain and re-skill your employees in the automotive industry!
What is Digital Signage?
It’s important to know what digital signage is and how it can change how you interact and train your employees!
Digital signage can have a positive effect in the workplace by helping to train and recognize employees for their hard work. Image courtesy of LOOKBEYOND24.
Technology is rapidly evolving and it can help in many different aspects of our lives, especially for businesses. Many businesses–even those in the automotive industry–rely on digital signage because of its many benefits of engaging with staff, event announcements, praising employees, and even helping to retrain and re-skill.
How Can Digital Signage Help in the Automotive Industry?
Digital signage is a great addition to any type of automotive place of business because of its effects on employees by creating a positive work environment, as well as for car dealerships working to sell and display their current inventory.
With the use of a TV, LED screen, or touch monitor, digital signage can be displayed where it can play any content that you create. Compared to traditional paper signs and posters, a digital display is more attention-grabbing, which could greatly help for dealerships looking to sell cars. They offer dynamic content that can easily be changed or updated at any time to show current deals on oil changes, body work, or even inventory on the lot for sale.
How Can Digital Signage Help Employees?
Besides being a way to display to customers what is offered at either an auto body shop or inventory at a car dealership, digital signage is also great for employee use too. A reason why many businesses are opting for digital signage is specifically for employee engagement. It is crucial for employees to be given good praise and be recognized for the hard work that they put in–as it helps to create a positive work environment that will make people want to come to work everyday.
Digital signage can have a number of positives in the workplace that can consist of:
- Employee engagement
- Create meeting rooms for staff and management
- Employee praise and recognition
- Updates on inventory and business practices
- Display employee achievements and work milestones
- Boost company morale
- Company announcements and milestones
- Communicate important information to staff
- Announce internal events
- Safety changes, updates, or announcements
- Communicate with staff
- Retrain and re-skill using training videos
How Digital Signage Can Help Retrain and Re-Skill Employees in the Automotive Industry
Learn the useful ways that digital signage can keep your employees up-to-date on changes in the industry and training!
Digital signage can have a huge impact on the automotive industry by helping to keep employees properly trained and skilled. Image courtesy of Play Digital Signage.
It is important to keep your employees trained and up-to-date on any updates or changes to the everyday work life for any business in the automotive industry. Having informed and properly trained staff in the automotive industry can help bring in more business and keep regular customers coming back. Digital signage is a useful way to ensure that all employees stay knowledgeable and up-to-date on current rules, training, and customer service tactics to ensure that the business continues to function in an efficient way.
There are many things that digital signage can bring to the table in the automotive industry, so check out how it can help train and re-skill employees in the field!
Can Display Instructional Content
One of the best reasons why many automotive businesses opt for digital signage in the workplace is because of its ability to display instructional content. For many people, visual learning is the best way of picking up new skills and processing information, which can be great for those in the automotive industry where they are hands on with cars their whole shift. Digital signage can help to show updates on employee training videos for new methods on how to repair a car part, show new features in cars they may be unfamiliar with, and step-by-step guides on important information and updates within their field. Digital signage is also great for new hires to show them the company norms, cash register system breakdowns, and to have guides for proper safety procedures in the workplace.
Updates For Policies and Procedures
Every business has its own sets of rules, regulations, policies, and procedures. No matter if there are updates to the policies and procedures, or if it’s getting new staff familiar with them during orientation, digital signage can be a simple and colorful way to explain everything to your employees. Digital signage can be a great format to use for explaining the important rules as it can be easier to digest, and you can pair infographics or short videos in it as well to keep your employees more engaged. It’s crucial to ensure that your employees are up-to-date on any new policies and regulations as well in case of an instance where OSHA comes to check that employees are knowledgeable and staying safe within the company too.
Express Safety Concerns
One of the most important parts of working in the automotive industry, especially if you are a mechanic, is to make sure that you’re following all of the safety protocols while working on a car. At any time, a workplace accident can occur and even the most minor mistake could cost a company thousands of dollars in repairs, hospital bills, and other expenses. Digital signage can be a great way to remind employees of the common safety policies that they should follow and if there are any concerns that management has overall. From the importance of a wet floor sign to prevent any slip and falls, proper ways to use electrical equipment, dangers to chemical exposure, and even how to properly operate heavy machinery, safety should always remain an important aspect of any automotive business.
Talk About Company Culture
Another important aspect to cover when retraining or re-skilling employees is to talk about how crucial the company culture is. The automotive industry has a stereotype of having tough men working within it, but it’s important to have a discussion about the company’s values, beliefs, and behaviors for how its employees should act. Discrimination in any way should be handled effectively and holding a meeting and using digital signage to express these thoughts and concerns is crucial to a successful and positive workplace environment. By instilling this ideology with your employees, it can also reduce employee turnover and create a safe environment for staff, so they can continue to work hard without the fear of being judged or ridiculed.
Update Customer Service Methods
There are many jobs within the automotive industry that don’t include mechanics who specifically work on or build cars. Many people are sales representatives that work to sell customers cars and help them find something that they can easily fall in love with and is reliable. Sales representatives and their customer service skills are an important factor in the automotive industry, making it another essential training topic to cover. Whether it’s a refresher for employees that have been at the company or dealership for years or it’s a set of brand new hires, customer service skills are crucial to making a sale with a brand new or used car in the automotive industry.
Implement Digital Signage in Sales Methods
Another way to retrain or re-skill employees using digital signage is to simply show them how it all works. Showing employees how to use digital signage can help to boost sales for a dealership when it’s in the showroom, service area, or waiting room so customers can see all of the new features on brand new models of cars and persuade them to get something with the latest technology—which makes for a great marketing technique. In an auto body shop, digital signage can keep customers engaged by showing their services and prices, showcase any deals currently going on now or in the future, and even provide more information to customers about the shop in general. By teaching your employees how to update digital signage for the dealership or the shop, it can be a great sales tactic and customer service booster with the proper training.
Offer Mentorship Programs For Experienced Employees
To keep current employees engaged and to help retrain themselves or test their skills, a great opportunity that they can take advantage of is a mentorship program. By using digital signage, you can offer employees in the automotive industry a mentorship program with extra pay that helps them to train new hires all while testing their skills and training. This can provide a continuous learning experience for both new hires and current employees and teach them the norms of the work environment while reminding current employees of the same skills. This could be an opportunity for current employees to build their resume even further, keep them engaged within the company, and ensure they’re up-to-date on current policies and procedures in the process. It is also a great way to keep and build recruitment and retention within the company.
Consider Shift for Your Digital Signage and Employee Engagement System in the Automotive Industry
There are a ton of different digital signage and employee engagement systems to sign up for in the automotive industry, but if you’re looking for something that is unique and all about making your employees feel appreciated, Shift is a great option. Shift is known for helping to boost engagement with employees through their technological-advanced and colorful visuals. This helps management to communicate with their staff better, boost engagement, help train and build skills with new and current staff, and is perfect for businesses that are deskless–such as the automotive industry. With everything from showing company logistics, increasing productivity, and even helping with new employee training and onboarding, Shift is your top choice for everything digital signage.
Digital signage is becoming a popular option to implement in the workforce despite the type or place of business. Even automotive industries are picking it up because it can be a great addition for employees
Consider checking out digital signage as a useful tool to help retrain and re-skill employees in the automotive industry!
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