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Engagement

The Frontline Connection: Why Digital Signage is a Business Necessity

Stop letting your messages get lost in breakroom clutter. Discover how Shift’s digital signage modernizes frontline communication for a tech-forward 2026.

Authored by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Reviewed by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
A man walking in an office hallway looking at a digital screen on the wall

As we head into a new year, it’s the perfect time to take a good, hard look at how we communicate with the people who matter most in the business, frontline employees.

Because the truth is simple: Frontline teams hold the key to improved results... ALL of the results. Productivity. Safety. Customer experience. Sales. Retention. Efficiency. Culture. But here’s the question…When you communicate, are they actually getting the message?

If your breakroom or employee area looks like these photos:

crowded bulletin boards, cluttered dry erase boards, layers of Post-Its, then the answer is that they likely aren't receiving your message, sadly. When communication gets buried, ignored, outdated, or overwhelming, frontline teams can’t possibly stay aligned or engaged. And by the way, printing, writing, and posting all of these materials takes a lot of time, effort, ink, paper, etc. It’s time to switch to digital. Start the new year with a communication upgrade that meets employees where they are and is also easy for you to manage!At Shift, we turn a simple TV screen into a powerful communication channel... the perfect way to catch someone’s attention, create a connection and deliver small, digestible messages that actually stick.Because your frontline teams deserve: 📣 Clear communication ⭐ Public recognition 📈 Motivation 🪴 Reasons to stay and growAnd let’s not forget: Gen Z makes up 27% of today’s global workforce, and rising. This is a digital-native generation. They expect fast, visual, tech-forward communication… not another paper flyer pinned to a cork board.If you’re ready to modernize how you connect with your frontline teams and start the new year strong, we can help your communications catch up.Let’s make 2026 the year your messages actually reach and influence the people driving your business forward! 🎉 Learn more: shiftplatform.tv

Authored by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Read More
Reviewed by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Read More
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"At Wingstop, we're always looking for innovative ways to meet our Team Members where they are. The integration between Schoox and Shift has truly elevated how we engage our restaurant teams. By embedding our Flavor Lab LMS into the Shift platform, we've made it easier than ever to spotlight training completions, share key updates, and celebrate performance—right in the flow of their day. Training is now more visible, more accessible, and even a bit competitive—and that's exactly the kind of energy that drives results at Wingstop."
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Sara Kokx

Senior Manager of Training and Development, Patton Wings, Buffalo Wild Wings

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"[Shift] enables our cashiers to be more effective ‘suggestive sellers,’ with sales leaderboards on our back-of-house TVs. Our cashiers naturally want to be at the top of the leaderboard to be recognized and rewarded, which results in them selling more than they typically would.”
Russ Lo Bello, COO

Burger King Franchisee, COO Phoenix Organization

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"It's a very powerful tool. It can work either for a single restaurant owner or for a multi-unit owner and also for a restaurant group... I see it as a more modern, contemporary tool to communicate with your employees. Our Gen Z and Millenial employees especially love to interact with our [Shift platform]."
Jose Vazquez Barquet, VP

Subway

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