Franchises make a huge impact on not only the United States, but internationally as well. Their impact and influence can spread across the entire globe with many other locations popping up in European countries, Asian countries, and in many other spots.
Many companies and even franchises in different industries are taking advantage of the benefits of digital signage to communicate with customers and even staff members with new marketing ideas, menu items, and to remain consistent in standards and proper training no matter the location.
Let’s take a look at how a franchise can promote their brand across many locations to ensure consistency no matter what part of the world they’re located in!
Impact on Digital Signage for Franchises: How Going Digital Can Improve Communication and Engagement
Digital signage can make a huge difference in a franchise by providing new ways to keep staff and customers informed!
Digital signage can make a huge impact on how customers and staff interact with them, boosting sales and engagement. Image courtesy of PosterBooking.
When it comes to adding digital signage into a franchise, this can help improve the experience for both customers and staff. While it can create flashy imagery to boost sales with customers, it can also improve engagement, productivity, and communications with staff–plus keep organization and consistency throughout all locations no matter how many there are.
Customer Impact With Digital Signage in Franchises
It’s always important to see how digital signage can impact all aspects of a franchise, and for many managers it is most commonly seen at first in customer engagement. Customer engagement goes up significantly, which can boost sales and even help to upsell new products with flashy marketing content to promote using digital signage.
Compared to traditional signage with posterboard or paper signs, digital signage is easy to change and use dynamic content that will catch the attention of customers whenever they step foot in any franchise location. Bright, high-quality, and animated content can boost foot traffic as well as sales for franchises that use interactive kiosks for a more personalized experience customers can enjoy.
Whether they’re browsing products or a menu or accessing their loyalty rewards easier, digital signage can improve the overall customer experience while keeping branding consistent across an entire franchise network no matter the location.
Improve Employee Retention and Engagement With Flashy Content
Digital signage is used in the front of the store where customers can interact with it and be encouraged to try out the latest products or services, but employees can benefit from it as well. Digital signage can also be placed in high-traffic areas for employees to interact with it and get updates on the latest company news, events, and even give shoutouts to staff for their hard work and dedication.
Adding digital signage can be a great form of technology for many franchises, especially those that are deskless. Restaurants, hotels, coffee shops, and other industries operate with deskless operations, and email is something that many employees aren’t looking at constantly. Adding digital signage in high-traffic areas, such as break rooms or common areas on the floor can provide staff with crucial updates, key performance indicators (KPIs), improve internal communications, and even give staff the recognition that they deserve.
Digital signage can also improve high turnover rates that many franchises suffer with. While many franchise jobs include high-stress situations with demanding work at a fast pace, it shouldn’t be hard to recognize your staff for their hard work. Digital signage can reduce increasingly high retention rates by helping staff to feel recognized, appreciated, and valued–which in turn helps improve overall employee morale.
How Digital Signage Can Spread Brand Awareness and Consistency in Franchises
The wonders of digital signage can help franchises remain consistent no matter how many store locations they have!
Digital signage can help spread brand awareness even with multiple store locations. Image courtesy of Rockbot Blog.
It can be difficult to successfully promote brand awareness, marketing, and keeping staff happy all at once in a franchise–but that’s where digital signage comes in. There are many wonders of digital signage with tons of benefits and perks to offer for franchises that make it easy to stay consistent with updates to the business while also benefitting staff as well.
Created Targeted Content With Real-Time Updates
One of the best ways to help improve brand awareness and keep the consistency across multiple locations in a franchise is through targeted content. This type of content is where you create customized ads, messages, or add other information which is tailored to a specific audience–so in this case, it would be for either your customers or staff.
For example, if you’re promoting a new product, coffee flavor, or sandwich, digital signage can be placed up front and center to catch the attention of willing customers who wish to try out the product. If you plan on using it for your staff, it can be a good idea to create content that reflects policy changes, updates to staff uniforms, or even new compliances that staff should be aware of to keep them in the loop.
Use Visual Consistency With Logos and Branding
Another great way to ensure you’re maintaining consistency within your franchise is to ensure you keep up with the visuals that customers and staff know your business by. When creating content for digital signage, it is not only important to continue to add in the brand logo into the template, but it’s also crucial to stay consistent with everything from fonts and color palettes as well–which can all be done with a content management system (CMS).
It is common on many franchise digital signage content to see a “logo bug” in the corner of all of the displays–and this just helps to stay consistent with your brand and make sure all of your content represents the franchise. Staying consistent with logos and branding should always continue over into all locations of a franchise with the same color contrast, imagery style, and making sure the logo is present somewhere on the screen.
Adding Outdoor Signage Can Also Be a Plus
Who says that you can only have digital signage inside? Many franchises decide to also have it outside for a number of reasons, but the top one is to attract new customers with promotional deals and sales. By installing high-contrast and weather-resistent digital screens outside, it allows for up to 400% more views compared to a static display.
Outdoor digital signage can also consist of menus that are perfect for drive-thrus for quick-service restaurants that can have everything from the basic menu, dollar deals menu, price of the items, and even some new promotions of new items that are being sold. With a reliable CMS platform, outdoor signage can also be updated accordingly to continue to stay consistent with branding and awareness while also bringing in more sales and encouraging more customers to try out something new or swing on by when they’re driving past.
Use Analytics to Gauge How Much Interaction Digital Signage is Gaining
Not only is creating content a necessary part of digital signage, but it can also be a great way to gauge just how much your staff are engaging with it. Key performance indicators (KPIs) are a great way to measure how much people are interacting and engaging with the content you create, which can provide viewer engagement metrics to show you what content is working in your franchise’s favor.
Adding KPIs to digital signage can be a great way to bring staff closer together to work as a team, encourage more engagement and even boost productivity. It can even help improve decision-making among staff and allow for transparent communication in many areas. Understanding these metrics is an essential part of building a strong team of staff and it can help to get more familiar with problem areas–and it can all be done in real-time.
Integrate Digital Signage with Social Media Feeds
One of the most powerful tools for businesses is social media. Not only is it a great way to boost a franchise with the deals and promotions that they are trying to upsell at the time, but it’s also a great way to successfully spread brand awareness. By integrating social media feeds onto digital signage, it can show all of the positive reviews that the franchise or specific location has received, which can help to boost staff morale too.
One of the best reasons to post social media feeds to digital signage is to bridge the gap between social media and reality. The online and world and physical spaces are brought together to show real reviews from satisfied customers in real-time to gauge what they like and dislike, but more importantly to show what a great job your staff are doing. It can also be a great way to gain more customers with overwhelming positive reviews that encourage them to stop on by or try a new product or service.
The Right CMS Platform Can Transform Digital Signage for Brand Awareness and Consistency
Finding the right CMS platform with all of the right features can help improve the quality of your digital signage content!
CMS platforms can help improve a franchise’s staff morale, plus help customers engage more with their locations to spread brand awareness.
There are a number of reasons why it’s important for franchises to build their brand awareness, and many of them take the digital signage route because of the creativity and freedom it allows. Digital signage can help to build many franchises and their respective locations by promoting new products and services, but finding the right CMS platform is the first step to creating content that makes a difference.
Shift: An Easy-Interface With Big Results
With so many CMS platforms to explore, one of the best in the game is Shift because of its success for many other popular franchises, including Wing Stop, Little Caesars, Chick-Fil-A, and Subway. Shift makes it easy for franchises to promote their product or services at multiple locations by providing the Content Navigator feature, which allows for easy remote management capabilities to update screens whenever there is a new product worth promoting, announcing new locations, and showing off new deals and sales for customers to take advantage of.
Another reason why many franchises also love Shift is because of the difference that it has made within their staff as well. Shift is most well-known for its ability to focus and help deepen the relationships between managers and their staff members, build a strong team, and recognize them for their hard work.
With Shift, franchises can create everything from employee spotlights to highlight their hard work, anniversaries, or birthdays, or even to post safety reminders, updated company policies and compliances, and to even interact with staff more through QR codes, interactive training sessions, and help them grow in their career.
Choose Shift to Build Brand Awareness and a Sense of Consistency in Any Franchise
Franchises often have tons of locations–whether it's on a national or global level–and it is crucial to find the right CMS platform and digital signage. From promoting your brand, using the right logos, font, and color scheme, and even helping to boost sales with customers or build stronger relationships with staff, digital signage can be a life saver in organization for any franchise.
Consider choosing Shift’s unique content creation features to ensure consistency across your entire franchise network today!
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