There are many people who work in sales departments in the retail industry, speak to customers over the phone, or even still go door-to-door in hopes of selling their company’s product or service. It’s important for these people to be charismatic, outgoing, kind, and smart in their methods of talking to customers, while also trying to sell their product–and having managers implement microlearning tactics could help them pick up more tips and tricks around their career.
Microlearning is the process of training staff in short, concise bursts of a couple minutes to around fifteen maximum to help train them on a new concept without overwhelming them with too much information. This tactic helps staff to retain and remember information better than long, drawn out training modules–and it can be great to add into a sales department of any company.
Let’s see just how effective microlearning is in sales and why it can make the difference that it can for staff!
Concepts Typically Shared and Discussed in Sales: How Microlearning Can Change Traditional Company Training
Microlearning can be extremely effective in the sales department in any company with tons of benefits associated with it!
Many managers notice a difference in their sales department after implementing microlearning methods to retain and better understand training topics. Image courtesy of Highspot.
There are many important training programs that those working in the sales department have to go through, such as fully knowing the product that they are trying to sell and to whom they’re selling it to, sales techniques and its methodology, and even just how important customer relationships are and how to approach them. Microlearning can be a great way to simplify these crucial topics to make them easier to understand and help staff find ways to use them in everyday instances.
What Does Microlearning in Sales Look Like?
When it comes to learning more about microlearning in sales, it’s important to understand just why it may be needed in the first place. The biggest reason as to why many businesses–especially those with tons of employees in sales–is to help improve retention. This could come down to improving retention by keeping good staff and ensuring that they are properly trained to go out and sell products and services, but it can also help them remember what they learned more efficiently.
Microlearning is split up into small units that can last anywhere from a couple of minutes to upwards of ten-to-fifteen minutes that focuses on a specific concept of the day. It can use anything from short videos, pictures, infographics, interactive polls and quizzes, or even games that can help staff retain the information better plus be able to continue to do their daily job responsibilities.
This method helps staff to learn important concepts quickly or even on their own time and many companies even offer mobile-friendly access to units for both accessibility and flexibility perfect for any salesperson constantly talking to new or recurrent customers.
Benefits of Microlearning in Sales
There are a number of benefits that are present whenever microlearning is implemented into daily training practices in sales. Not only does microlearning improve retention by up to 80%, but there are many other benefits–especially for those in any sales department–with some of the top ones being the following:
- Reduces cognitive overload which can lead to forgetfulness
- Remember key product information to communicate with potential customers
- Acquire objection handling techniques on how to persuade customers to purchase product or service
- “Just-in-time” training, which is perfect when the topic is needed to be implemented into daily job responsibilities ASAP
- Increases employee engagement and productivity by allowing staff to still focus on everyday responsibilities or sales calls or negotiations
- Helps to quicken new hire training by creating absorbable content with short units that they can catch onto easily
- Micro modules can adapt to the every-changing market changes to reflect them in real-time and get staff acquainted with them instantly
- Able to create content that is mobile-friendly, accessible, and flexible for staff who are always on-the-go
Top Examples of Microlearning in Sales to Add to Your Daily Regimen
Want to make sure that your sales team is ready to sell your company’s product or service? Use these top methods of microlearning to do so!
Microlearning in sales could effectively help a team raise their selling goals and get staff more familiar with techniques to help sell a product or service. Image courtesy of Highspot.
When trying to come up with new training ideas to engage with your staff better and help them to retain more useful information, microlearning is the way to go. With its short-burst sessions hyperfocused on a specific unit or topic, it helps employees learn more, and use the training they used instantly without keeping them away from their daily job responsibilities.
How can you use microlearning in sales? Here are some of the best tactics for how to use this method of learning in your sales department!
Mobile-First Delivery Methods
Whether you have your sales representatives making and answering phone calls all day or physically have them out talking to potential customers trying to make a sale, sometimes they may have questions about different approaches or tactics that they could use to help them throughout their shift. Mobile-first delivery methods of training can be a great way for them to continue to learn in between sales and talking to customers–and it can all be done right from their cell phone.
This method utilized platforms–such as Highspot or 7Taps–that can send training directly to your staff members’ mobile device that can include anything from short videos, infographics, and other tips and tricks to help them make a sale, which also helps keep training flexible.
Short Videos to Watch That Teach Specific Skills
Another great tried-and-true method that is perfect for microlearing in sales is having your staff watch short videos that can be anywhere from two-to-three minutes. These short videos are usually focused on one particular skill and can help staff to learn essential skills that are useful while they are making sales and avoids overloading their brain with so much information that they forget the key takeaway.
When it comes to sales, there are a few skills that can be easily made into these types of quick videos that are perfect for staff to digest quickly. These videos can focus on anything from closing techniques, establishing rapport with customers, active listening, effective communication, and negotiation tactics to tackle and get the sale that will help boost not only your employee’s confidence, but the company’s as well.
Integrate Microlearning Into Daily Operations
Whenever your sales staff are scheduled to be in the office in the morning, it can always be a great time to add a quick microlearning training session to get them started off on the right track for the day. Integrating microlearning into your daily workflow and operations can be a good way for staff to consistently be learning new information without overloading them in long, drawn out training sessions.
For example, you can have a meeting, or pre-call prep first thing in the morning when your staff arrive to not only unwind, but learn a unique sales tactic or tip that can help benefit them when closing a deal on a sale, or even how to approach a customer that may be on the fence about purchasing your product or service. This microlearning method helps to keep training consistent and make it flexible for staff without having it interfere with getting their work done.
Create Interactive and Gamified Content
Many people love to play games whether it’s board games, card games, or even video games–so why not implement gamified content in your microlearning structure for your sales department? One of the best ways to create top-notch microlearning content for your staff is to gamify it and make it interactive to keep staff’s attention and boost engagement for high retention levels.
Some ways to gamify content can be bringing to life scenario-based simulations where you can put a staff member in a particular situation with a customer and give them options on what the best answer or decision would be, or you can create quizzes or flashcards with QR codes to test their knowledge on a short video they watched. Not only does it make this a much more fun way to learn new skills or terminology, but it also makes training sessions more fun and keeps staff’s attention.
Digital Signage: How a Revolutionary Form of Technology Can Enhance Microlearning in Sales
Microlearning in sales is crucial and an effective way for staff to learn new selling techniques and tactics!
Properly training your sales staff through microlearning can be an effective method to keep their attention and boost engagement.
It’s important to find engaging ways to train your staff, especially if it’s your employees in sales. Not only is it crucial that they have the best up-to-date tactics, techniques, and tips to make sales and efficiently sell a company’s product or service, but it’s important that they retain them so they can use them in everyday situations. Digital signage is a great method to use to make all kinds of creative content to help sales staff with microlearning–and here’s exactly how it is.
How Digital Signage Can Make a Difference in Your Sales Team Training
If you’re looking for an interactive way to train your staff and implement microlearning techniques, digital signage is a great piece of technology to add to your company. Digital signage is a great way to present training material only with the use of a LED/LCD monitor with a built-in media player, but a content management system (CMS) to create content with.
Users can create, manage, and publish content to a digital signage board and present anything from pictures, infographics, short videos, or even set up QR codes for staff to sign and participate in games and quizzes after going over the material to their unit. Digital signage helps make learning more immersive and interactive for staff and helps enhance microlearning tactics by making them more flexible and engaging.
Digital signage is a useful tool for not only microlearning, but as a tool to use all throughout the day for your staff. Not only can your staff learn off of it with microlearning content, but companies can post news or event updates, add QR links for staff to take polls on important company matters, create employee recognition spotlights, or even post safety alerts staff should be aware of.
Shift Can Bring Your Microlearning Content to Life
Not only is digital signage something in meeting rooms for microlearning purposes, but also in high-traffic areas to help boost engagement and productivity throughout the day. Shift is an incredible CMS platform that allows the freedom to make content that boosts employee morale through recognition and appreciation, but keeps them updated on essential information throughout the day.
Shift offers the Content Navigator feature that allows you to manage what is presented on the screen whenever and wherever you are. Managing screens and the content presented on them for specific times can help to boost employee engagement, get microlearning sessions done and out of the way in the morning, and even be a way to help encourage staff halfway through the day with motivational quotes and information for upcoming company events or news.
At the end of the day, boosting staff recognition and building a solid team of employees is what Shift is all about–and they can also help your staff retain important information for providing the utmost best sales experiences for their customers with microlearning.
Choose Shift and Boost Microlearning in Your Sales Team With Digital Signage
Digital signage and microlearning can be paired together to create engaging and immersive content for staff to gain the essential skills they need in order to make sales for your company. If you’re looking to add microlearning meetings into your daily work regimen, consider using Shift’s CMS features and digital signage to create fun content to boost sales among your team.
