By Theresa Bontempo
One of the most important parts of owning a business or being a manager leading a team of staff to success is to build relationships with them. Your employees are loyal and come in every day to work, complete daily tasks, and work on special projects–so it’s important to keep them engaged and give them a sense of recognition and appreciation for what they do.
Many businesses are evolving and upgrading their technology to using digital signage compared to traditional posters or PowerPoint presentations to keep staff engaged. Digital signage tied together with a content management system (CMS) or a digital asset management system (DAM) can be useful to keep your employees engaged throughout the day, increase productivity, and a number of other benefits.
Let’s begin to understand the importance of exactly what CMS and DAM software applications are and how they can help increase engagement in employees!
Why is Employee Engagement Important in the Workplace?
One of the most important things to have in the workplace is engaged employees ready to get their day started!
Having staff that are engaged and ready to come into work is crucial to keep any business going and to streamline workflow. Image courtesy of Forbes.
No matter the type of industry that you are a manager or business owner in, it’s important to think about your staff and their job satisfaction. Knowing how your staff feel about their position, such as if they’re feeling fulfilled with their work and daily tasks, and even analyzing their productivity is crucial for overall business success. With that being said, learning about the importance of engaging staff, and how to do it right, can help to further get your staff more involved and motivated during their shift.
What Does Employee Engagement Mean?
It’s first important to establish what it means for employees to be engaged while they’re at work. This could translate into a staff member’s enthusiasm to come into work, and their commitment to the company, and the team they’re on. It could also be their motivation coming into work, doing their daily tasks, and their passion and connection to their position.
Employees–no matter where they work–want to feel a sense of belonging and work on a team that supports and cares about them. Managers and their coworkers coming together to support one another is the best form of employee engagement where it feels as if they’re recognized and appreciated for their hard work and dedication to the company.
Factors That Further Drive Employee Engagement
Besides connection with the team and motivation to come into work everyday, there are other factors that help to develop better employee engagement in any business. Listed below are some of the best ways to engage with your staff and develop deeper connections with them:
- Strong leadership
- Recognition of the company’s mission
- Providing them with meaningful work
- Offering growth opportunities to advance within the company
- Being thanked for their work and achievements
- Providing staff with constructive feedback
- Giving staff a place to voice their opinion
- Creating a positive workplace environment
- Offering resources–such as training–to do well in their position
How Better Employee Engagement Can Help Any Business
Upping employee engagement is crucial for any business to keep staff feeling appreciated, but it can also have a number of other benefits–such as helping to improve your overall revenue. Employee engagement can help to feel employees feel appreciated and recognized, but it can also do so much more, including:
- Better quality work and customer service
- Increases productivity
- Higher customer satisfaction
- Increased sales in businesses with customer service
- Higher revenue overall for the business
Content Management Systems: How This Software Application Can Improve Relationships With Employees
Learning more about a CMS application can help determine if it’s something worth implementing in your business!
CMS software applications are a great way to broadcast company-wide announcements, plus recognize and appreciate staff. Image courtesy of SimpleA.
Instead of trying to come up with some ideas yourself on how you can properly engage your staff to see some changes in the workplace, sometimes a software application system is the best way to do it. A content management system, or CMS for short, is one of the best ways to help increase engagement with your employees in the workplace using digital signage and a unique interface to create content remotely.
How Do CMS Software Applications Work?
CMS software applications are great because they can create different kinds of content that can be used throughout the office, restaurant, or for other deskless jobs. It can not only create content, but it can do everything from edit, manage, modify, or publish right from a cell phone, tablet, or computer. These are popular software applications as they can be updated remotely and in real-time to reflect any sudden changes in company policies, update employee spotlights, or to broadcast emergency alerts.
What Else Can CMS Software Applications Do?
There are many things that CMS software applications can do, such as create, edit, modify, manage, and publish content remotely or from a computer, but it can also allow you to organize your content, help workflow, and collaborate with other staff members too. Collaboration is key with CMS software applications where many people can gain access to it so they can create content that can rotate throughout the day.
Anything can be added and uploaded through CMS before being displayed on a digital signage monitor or LED/LCD screen. Pictures, videos, charts, graphs, emergency alerts, announcements, and even documents are some of the most common content that can be displayed. This can help to boost sales, customer satisfaction, or even help engage and find efficient ways to keep your employees up-to-date with policy changes.
Whether you want to update staff on the progress of today’s tasks, ingoing and outgoing products, or work on a rotation of employee spotlights to be uploaded, CMS can be extremely helpful to businesses looking to engage their staff.
Diving Into Digital Asset Management and its Role For Employee Engagement
A digital asset management system is a great addition to any business that can organize tons of content!
DAM systems are great to use for many businesses because of their ability to store and organize all of a brand’s files. Image courtesy of Comparesoft.
When thinking about any company, there are a lot of digital assets that they have, such as a brand logo, company guidelines, photography, and much more. It’s important to find a system that can easily store and update all of these in one place—and that’s where digital asset management systems, or DAM, come into play as they can make any business’s assets easier to create, store, edit, share, and archive.
A Deep-Dive Into DAM Systems for Businesses
A DAM system is one of the most beneficial applications to help organize company assets, which could range from everything including brand logos, images, videos, documents, and even animations. It could help with creating, managing, distributing, and archiving all these essential items. DAM systems use a centralized hub that all employees can access for easy management.
Instead of having employees create content on their own personal computer and having to distribute to the proper staff to look it over and publish it, instead all of the brand assets of the company are all in one spot. DAM systems make organizing content much smarter instead of using shared files and trying to search up names you think the project you’re working on is under.
DAM systems all-in-all are a better option to organize and store brand assets because it is cloud-based, there’s no more digging through emails or shared files to find content. It’s a place for all staff to retrieve, upload, share, and organize content and brand assets.
What Are Some Other Features of a DAM System?
There are many reasons why DAM systems can help to engage employees better than other ways of organization in the workplace. For one, everything is easily accessible in one centralized hub, so there’s no frustration or dread when it comes to finding the templates, logos, or files you’re looking for–it can streamline company workflow by having everything in one spot.
It can also make employees more productive because they’re spending less time struggling to find the files that they need.
There are also other features of using DAM systems to increase employee engagement, which includes the following:
- Eliminates confusion to find the correct templates, assets, etc.
- Simplifies sharing and reviewing new material by assigning staff to look it over
- Improves internal communication with chat options in the hub
- Perfect for remote and global teams that can’t appear in-person
- Keeps staff busy doing work that is more meaningful
- Streamlines collaboration with all staff
- Empowers staff by giving them the right tools to create content and assets for the brand
Shift: A Top CMS Tool for Better Employee Engagement
Working on employee engagement is easy with Shift, with its seamless integration to digital signage and improving relationships with staff!
Shift is a content management system (CMS) that can help build better relationships with staff through simple employee engagement tactics. Image courtesy of Shift.
With many CMS and DAM software applications to choose from, it can be quite difficult to select the one that will make the biggest difference in your business. Building better relationships with your staff should continue to remain a top priority, along with keeping them long-term to better your business–and Shift can be the tool you need to do it.
What is Shift?
Many people are on the hunt for a content management system that makes a difference in the manager/employee relationship. Shift is a top choice for a number of reasons, such as its simple interface that can be remotely updated anywhere to reflect company announcements, boost productivity, and also help to create employee spotlights that recognize staff for all of their hard work and dedication everyday.
Shift is a CMS software application with one main goal in mind–to develop deeper connections with staff. By pairing it with digital signage, it can broadcast simple, yet effective announcements to highlight employees for their hard work. From highlighting staff achievements and work anniversaries, and even displaying reminders for team meetings and staff evaluations, it can help to boost employee engagement and even reduce high employee turnover rates.
What Can Shift Do For My Business and Staff?
Shift’s mission is to help develop deeper connections with staff, especially for deskless businesses where you’re not sitting behind a computer, and instead are on your feet moving around. There are many incredible features that Shift has to offer to build your relationship with staff and to help out your business with features such as:
- Boost employee engagement through recognition and appreciation
- Celebrate staff birthdays, work anniversaries, and other achievements
- Show training videos
- Employee spotlights
- Interactive polls for staff to anonymously complete
- Expands internal communications
- Allows staff to retrain and re-skill in key trainings
- Helps leaders learn more about staff
- Encourages employees to do work harder
- Increases productivity
Choose Between a CMS or DAM Software Application For Your Business and Give Your Staff the Appreciation They Deserve
It’s important to pay attention to your staff and how they act coming into work everyday. If they are feeling unmotivated, it turns out that some simple recognition can be the best way to engage them and boost their productivity. Digital signage can help to increase engagement in employees in any type of business–corporate or small businesses, to restaurants and retail positions, to office jobs–and it can help to keep staff long-term and reduce high turnover rates.
Consider using Shift, another CMS software application, or a DAM system to help deliver flawless employee engagement within your business!
