How a 225-Location Restaurant Franchise Boosted Employee Engagement and Optimized Training

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Discover the benefits of engaging hourly employees effectively

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About Our Company

We are passionate about helping companies develop deeper connections between their organization and frontlines in a way that feels easy and scalable. We help these companies communicate, celebrate and inspire their teams to do their very best work while feeling truly appreciated and recognized. 

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Trusted by industry-leading enterprises
An Invaluable Tool
"At Wingstop, we're always looking for innovative ways to meet our Team Members where they are. The integration between Schoox and Shift has truly elevated how we engage our restaurant teams. By embedding our Flavor Lab LMS into the Shift platform, we've made it easier than ever to spotlight training completions, share key updates, and celebrate performance—right in the flow of their day. Training is now more visible, more accessible, and even a bit competitive—and that's exactly the kind of energy that drives results at Wingstop."
Izzy Martinez

Manager, Operations Integration
Wingstop Corporate

Foster a friendly, competitive environment
“The affordability of [Shift] is incredible, and the sky is the limit for the effect it’s having on our culture... I feel really confident our work environment improves for our team members when they feel as though they’re being highlighted and appreciated. You can hear it as you walk through one of our stores. There’s somebody being wished a ‘Happy Birthday,’ or somebody saying, ‘I didn’t know that about you.’”
Jason Zieman

Owner/Operator

An Invaluable Tool
“Since we began using the Shift platform, we’ve seen a significant boost in team engagement across all our locations. The ability to connect with our teams through contests, goal-setting, and localized opportunities has been truly impactful. What stands out even more are the personal engagement features—like shoutouts and the ever-popular pet photo posts—which have created a fun, inclusive environment that keeps our team coming back to the platform. These features have helped build a strong sense of community and excitement around our internal communications. Shift has become an invaluable tool for enhancing our team culture, and we’re thrilled with the positive response from our staff. It’s more than just a platform—it’s become a part of our daily routine.’”
Sara Kokx

Senior Manager of Training and Development, Patton Wings, Buffalo Wild Wings

Easy to use!
“We have been using QR campaigns to gether submissions from employees... so we can showcase what's going on at each facility. This has dramatically increased our company-wide culture & communication. The platform is easy to use with branded templates that allow quick announcements. We're really happy with [Shift] - nothing but positive feedback from facilities too!"
Spencer Trefzger

Director of Marketing Avamere Living

More effective suggestive sellers
"[Shift] enables our cashiers to be more effective ‘suggestive sellers,’ with sales leaderboards on our back-of-house TVs. Our cashiers naturally want to be at the top of the leaderboard to be recognized and rewarded, which results in them selling more than they typically would.”
Russ Lo Bello, COO

Burger King Franchisee, COO Phoenix Organization

It's a very powerful tool
"It's a very powerful tool. It can work either for a single restaurant owner or for a multi-unit owner and also for a restaurant group... I see it as a more modern, contemporary tool to communicate with your employees. Our Gen Z and Millenial employees especially love to interact with our [Shift platform]."
Jose Vazquez Barquet, VP

Subway

Shift’s Purpose

Shift was created to meet a profound and often overlooked need: an employee’s desire for genuine recognition and the ability for leaders to communicate directly at scale. For too long, businesses have struggled to bridge the gap between leadership and front-line teams, leaving employees feeling undervalued and leaders unable to convey their vision effectively.

Shift addresses this intersection of needs by enabling leaders to share their messages, goals, and vision directly with employees, creating a stronger, more personal connection. At the same time, Shift ensures that employees feel truly seen and appreciated, fulfilling their deep-seated desire for recognition. This powerful combination fosters a workplace where engagement and acknowledgment are seamlessly integrated, driving higher job satisfaction and business success.

New Release: Content Navigator

Real-time control. On-demand communication.

Content Navigator is our latest innovation—giving frontline leaders the power to instantly update Shift’s employee digital screens from any device. Whether it’s a daily huddle, team update, or quick recognition moment, managers can push content on the fly to keep teams informed, aligned, and motivated.

Showcase sales goals, celebrate wins, play training videos, or share key updates—right when it matters most. With Content Navigator, every screen becomes a dynamic tool for engagement and performance.

Explore our platform

With  Shift internal displays, you can inspire, recognize and motivate your employees in order to deliver improved business results.

25%
IMPROVEMENT IN
EMPLOYEE RETENTION
11%
INCREASE IN
REVENUE
21%
increase in operational profitability

Meet the Leadership Team

Kara Surrena
President
Mauricio Machado
VP, Engineering
Matthew Michael
SVP, Finance & Operations
Laura Lieder
Director of Sales
Theresa Bontempo
Director of Customer Success
Beth Coyle
Director of Implementation & Onboarding

Careers

We are growing the team!

Check back soon for details about our open positions.

Contact Us

Whether you need help with the platform, are interested in a demo or just looking for more information, we are here to help. We look forward to connecting with you!
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Want to know more?

Want to learn more about Shift? See some of our frequently asked questions here

What is Shift?

Shift is an employee engagement platform that helps companies streamline communications, getting their message to every employee, at scale. With just a single screen (i.e. a TV) in your employee-only area, you can deliver meaningful recognition and standardized communications to your front line staff, while also creating a forum for those team members to engage! Our clients have seen consistent improvements in employee retention (as high as 50% increase), increased revenue and efficiency, just to name a few. 

Is Shift a subscription-based offering?

Yes, Shift is a subscription-based service that enables users to digitize and streamline communications via screens across their organization. You can set specific user permissions and customize your account organization to fit your exact needs.

What kind of support does Shift provide?

Shift is committed to providing every client with an exceptional level of support and service. To that end, each of our clients will have a dedicated Customer Success Manager, access to our 24/7 Help Center, and additional resources are available from our support team (support@shiftplatform.tv). During onboarding and throughout our partnership, our teams will ensure clients are thoroughly trained as power-users in the platform so you can maximize the value of Shift!

How do I get set up with Shift?

Shift is designed to be user-friendly with a plug-and-play installation! It only takes 3 easy steps to get started with Shift:some text

  1. SET UP: Mount a TV screen in your high traffic, employee-only areas and plug in our commercial-grade media player (will be delivered to you). It is pre-loaded with your account, so all you have to do is plug it in to the TV (via HDMI) and power, and connect to the internet (a remote is provided that allows you to connect via ethernet or Wi-Fi).
  2. ONBOARDING: Our team walks you through the entire setup process. From creating your account and logins, to building the hierarchy alignment and training- we are with you every step of the way.‍
  3. CREATE & DELIVER COMMUNICATIONS: Use our ready-made templates or design your own via our built-in Canva integration. It only takes a few minutes to create content, schedule and deliver!
Can Shift be integrated with our existing tech stack (i.e. data systems)?

Yes- you can take the Shift platform to the next level by integrating with your current data systems. We offer a number of pre-built integrations with a variety of POS, HR and back office systems including NCR Aloha, Xenial, Brink and Epsilon, to name a few. In addition, Shift offers an API that allows you to provide data from additional sources as well. If you have questions or don’t see your provider listed as a current integration, reach out to us – we are always building new integrations and may have yours available or in the works!

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Latest News and Resources

Discover the latest on what the Shift team has been working on! From success stories to recent and upcoming events, this is where you can find out about all things Shift!

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As we step into 2025, quick-service restaurant operators should take time to evaluate their plans, determining whether they have positioned themselves for success or if their plans require adjustment.
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How a Popeyes and Burger King Franchisee Improved Workforce Output

August 7, 2024
This was one of the moments that helped Newell realize that information wasn’t cascading to all levels of his company’s footprint, which totals nearly 2,000 employees. Newell decided to install Shift in his stores, a portfolio which includes 36 Burger Kings, 34 Popeyes, and 3 Taco Johns.
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Engagement

How a 225-Location Restaurant Franchise Boosted Employee Engagement and Optimized Training

April 25, 2024
Maintaining clear, effective, and thorough communication with employees across multiple locations is a challenge for every operator. Ensuring all employees feel valued and properly trained is an even greater challenge.
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