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How Digital Signage Can Automate and Simplify Daily Operations

When you want to make daily tasks and managing staff easier, digital signage is the way to go!

Managing a large group of employees can be a difficult task if you’re not organized. Office jobs are an important part of any business and filing, internal and external communication, scheduling, greeting customers, payroll and benefits, billing, and even common human resource management help to keep any business running smoothly.

It can be difficult to find the proper rhythm of organization and sorting that is required for a business–and it can simply be because your employees aren’t engaged enough. One of the best ways to help employee engagement and productivity is to add digital signage into the work place. A visually appealing digital sign can be updated in real time, help improve internal communications, expand productivity, and get your employees revved up everyday.

There are lots of useful ways to use digital signage within the office as it helps to increase employee engagement. Let’s learn more about how it can really make the difference in any office and boost employee performance!

What is the Goal of Digital Signage?

Digital signage can work great in office settings to boost engagement and improve internal communications!

Digital signage can have a positive impact on the workplace by displaying announcements and performance data. Image courtesy of Shift.

Technology continues to evolve and help in many different aspects of our lives–including offices. While different forms of technology–such as cell phones–can be distracting, digital signage can be a useful tool to implement in the office to help direct employees, engage with them, and post about company news and announcements to keep everyone in the loop.

What is Digital Signage?

Many offices are adding digital signage into their offices and deskless jobs as well because of its ability to keep employees engaged, but what exactly is it? Digital signage is the use of a LED or LCD screen that can display colorful and visually appealing content that can range from pictures, videos, and real-time updates and information that is important for your employees to know. 

A bulletin board with flyers for upcoming company events, raffles, employee work phone numbers, and announcements, are static and can often be overlooked. Digital signage instead takes the announcements and displays them on a bright and colorful screen that can scroll through important information for staff. 

What Can Digital Signage Display?

There are many things that digital signage can display that will help to enhance employee engagement through visually pleasing and eye-catching designs and announcements. Some of the most common information that digital signage displays can include the following:

  • Advertisements
  • Company announcements
  • Weather updates
  • Interactive wayfinding
  • Internal communications
  • Staff highlights

What Do Companies Need to Get Started With Digital Signage?

There are two main components that you will need in order to get started using digital signage–the hardware and the software. As stated previously, digital signage is an interactive screen that can be displayed in specific areas of the business for either employees or customers. The hardware is obtaining a LED or LCD screen that can properly and efficiently display the content that you wish to add and edit on screen. It is important to also have the proper mounting solutions to hang it on the wall to keep it secure.

The second component that is needed is the software, which is otherwise known as the content management system, or CMS for short. This will essentially be what you use to edit and post the content that is displayed on the screen that can attract your employees to view the board more and the information. Once you find a reliable system that works for you, it can help to enhance any office efficiently and engage employees to work harder and increase their productivity.

What We Recommend: Shift

If you have your digital signage LED or LCD screen, but aren’t sure where to start looking when it comes to the content management system, we wholeheartedly recommend Shift! The main goal of Shift is to get managers to develop deeper connections with their employees–and digital signage is a great way to do this! By displaying employee achievements, work anniversaries, and a productivity board, it can help many employees work harder and create a more positive and competitively-friendly environment in the office. 

Features of Shift

There are a ton of useful features that Shift offers on their content management system that are great to add to the office for optimal employee engagement. Some of these features are as follows:

  • Boost employee engagement through recognition and appreciation
  • Celebrate staff birthdays, work anniversaries, and other achievements
  • Show training videos
  • Keep track of employee training
  • Employee spotlights
  • Interactive polls for staff to anonymously complete
  • Expands internal communications 
  • Shows company logistics
  • Improves and expands new hire training
  • Allows staff to retrain and re-skill in key trainings
  • Helps managers learn more about staff
  • Encourages employees to do work harder
  • Increases productivity

How Digital Signage Can Make Daily Operations Run Smoother

Digital signage can help improve the productivity of the office, but how can it help handle daily operations?

Digital signage can help to expand the expectations of daily operations in the office and help organization and productivity. Image courtesy of Shift.

There’s no doubt that adding digital signage makes the office grind more interesting, busy, and productive. There are ways that it can help daily operations and tasks run smoother than ever before, creating a smarter office for staff and ultimately boosting performance.

  1. Reduce Email Overload

For many office workers, there are emails that can accidentally be missed and overlooked, or there can be an important message that can easily be forgotten about. If you’re worried about your office staff missing an important meeting and want to reduce the overflowing emails that are sent  everyday, then consider using digital signage instead. 

For those important emails that you may have marked as high importance or flagged that your staff has missed or hasn’t responded to, digital signage can broadcast them. Digital signage can do this in an eye-catching way for employees to mentally take note of an upcoming and important information so it doesn’t get lost in the mountain of emails they may receive on a daily basis. 

  1. Show Real-Time Updates as They Happen

Instead of another email to add to the list of important company updates and information that is going to be sent out, consider using digital signage to do the job instead. For many businesses, company policies, safety protocols, and urgent announcements are ever-changing, and it’s important to keep your employees in the loop when something does happen.

To continue to reduce email overload, real-time updates to company policies, announcements, upcoming events, and even safety protocols can be edited quickly on a content management system and updated to display on digital signage within an instant. Instead of an email that can get lost underneath other important ones, digital signage can broadcast these changes in a place that employees frequent, such as the breakroom, to keep staff on the same page.

  1. Support Both In-Person and Hybrid Employees

In this day and age, there are many companies that have reliable in-person or hybrid employees who come in a few days of week to do tasks that they can’t do at home. It’s important to keep both of these types of employees on the same page when it comes to company updates and important information and tasks in their respective departments.

Digital signage can be used to keep both in-person and hybrid employees in the loop by bridging this gap through updates, sharing hybrid team achievements and recognition, and even promoting virtual events that can be beneficial for optimal productivity. It can even connect both in-person and hybrid teams through social connections, promote team-building events, holiday parties, and create a positive work environment. 

  1. Creates Interactive Experiences For Feedback on Workload or Projects

Digital signage can help employees make sure that they are working on all of their tasks by being able to effectively communicate their issues or concerns. Interactive polls are a useful tool that managers can create and employees can provide feedback on to help passive participants become more active in a way that they may be more comfortable with compared to sitting in a meeting room and voicing their opinions. This helps to keep employees satisfied while also improving communication for those who may have difficulty speaking up on an office project. 

  1. Wayfinding and Navigation

Sometimes for bigger companies with hundreds or thousands of employees, it can be difficult to navigate your way around a huge building. Digital signage is commonly used in hospitals and buildings with multiple businesses in it to direct customers to their desired location, so why can’t the same be done for your office too?

If an employee works in a large building and is on their first day on the job, it can be intimidating to navigate their way around to the correct location. Digital signage can help to save the day with a map of the building, what offices or departments are on each floor, and to find the correct meeting room without having to stress about being lost or late. 

  1. Display Inspirational Quotes

Even on the worst of days, sometimes seeing something that is uplifting can be the best way to start your day or boost your mood. There is nothing more important than making sure that your employees are taken care of and are motivated to come to work everyday, but this can be difficult, especially with our own personal lives and what goes on outside of work. 

While displaying inspirational quotes don’t necessarily simplify daily operations and tasks that employees are assigned to on a daily basis, they can help to boost overall morale in the workplace. A simple quote from a famous philosopher, author, or scientist can help someone to reflect, inspire, boost their mood, and have them efficiently continue to do their job.  

  1. Organize Meetings and Expectations

The meeting room is a place where thoughts run wild, ideas are being thrown out, and people are collaborating for new marketing, advertising, or brainstorming new business ideas. Digital signage is a great addition for any meeting room where the goals of the meeting can be displayed front and center to get the thoughts churning in each employee’s head.

Since digital signage is interactive, and it is perfect to add into any meeting room because it can increase efficiency, enhance communication, and allow employees to video share and create presentations that can get everyone brainstorming. Going back to collaborating with in-person and hybrid teams, this can also be a great method to get both groups of people together to talk about the meeting and the end goals. 

Add Digital Signage to Create a Smarter Office Setting

Digital signage can recreate and shape any office setting into what it was truly meant to do–be an inspirational area for people to collaborate, brainstorm, and do daily tasks more efficiently. Implementing digital signage in an office setting will help to boost company morale, create a positive work environment, and even help employees to feel appreciated and recognized in their position.

Consider adding Shift as your go-to content management system with digital signage to help automate and simplify your daily office operations today!

Trusted by industry-leading enterprises
An Invaluable Tool
"At Wingstop, we're always looking for innovative ways to meet our Team Members where they are. The integration between Schoox and Shift has truly elevated how we engage our restaurant teams. By embedding our Flavor Lab LMS into the Shift platform, we've made it easier than ever to spotlight training completions, share key updates, and celebrate performance—right in the flow of their day. Training is now more visible, more accessible, and even a bit competitive—and that's exactly the kind of energy that drives results at Wingstop."
Izzy Martinez

Manager, Operations Integration
Wingstop Corporate

Easy to use!
“We have been using QR campaigns to gether submissions from employees... so we can showcase what's going on at each facility. This has dramatically increased our company-wide culture & communication. The platform is easy to use with branded templates that allow quick announcements. We're really happy with [Shift] - nothing but positive feedback from facilities too!"
Spencer Trefzger

Director of Marketing Avamere Living

Foster a friendly, competitive environment
“The affordability of [Shift] is incredible, and the sky is the limit for the effect it’s having on our culture... I feel really confident our work environment improves for our team members when they feel as though they’re being highlighted and appreciated. You can hear it as you walk through one of our stores. There’s somebody being wished a ‘Happy Birthday,’ or somebody saying, ‘I didn’t know that about you.’”
Jason Zieman

Owner/Operator

An Invaluable Tool
“Since we began using the Shift platform, we’ve seen a significant boost in team engagement across all our locations. The ability to connect with our teams through contests, goal-setting, and localized opportunities has been truly impactful. What stands out even more are the personal engagement features—like shoutouts and the ever-popular pet photo posts—which have created a fun, inclusive environment that keeps our team coming back to the platform. These features have helped build a strong sense of community and excitement around our internal communications. Shift has become an invaluable tool for enhancing our team culture, and we’re thrilled with the positive response from our staff. It’s more than just a platform—it’s become a part of our daily routine.’”
Sara Kokx

Senior Manager of Training and Development, Patton Wings, Buffalo Wild Wings

More effective suggestive sellers
"[Shift] enables our cashiers to be more effective ‘suggestive sellers,’ with sales leaderboards on our back-of-house TVs. Our cashiers naturally want to be at the top of the leaderboard to be recognized and rewarded, which results in them selling more than they typically would.”
Russ Lo Bello, COO

Burger King Franchisee, COO Phoenix Organization

It's a very powerful tool
"It's a very powerful tool. It can work either for a single restaurant owner or for a multi-unit owner and also for a restaurant group... I see it as a more modern, contemporary tool to communicate with your employees. Our Gen Z and Millenial employees especially love to interact with our [Shift platform]."
Jose Vazquez Barquet, VP

Subway

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