The warehouse industry is critically important on both a national and a global level. It not only helps connect manufacturers to the consumers through fast deliveries and order fulfillments, but it’s a great way to get people employed at a company where they can grow.
Warehouse work can be demanding with high employee turnover rates because of the manual labor and long hours. Many warehouses provide job opportunities to their staff and pay special attention to the ones that work hard and offer them bonuses or recognize them for their achievements. Digital signage can be a great way to boost the internal marketing in the warehouse industry, help to retain good staff members, and watch them grow within the company.
Get a head start of tackling internal marketing in the warehouse industry with these unique digital signage content ideas and tips!
1. Present a Live KPI Dashboard
If your staff are curious to know whether they’re hitting deadlines and progress like they should, a live KPI dashboard can do the trick!
Key performance indicators (KPIs) can provide a lot of useful numbers throughout the day to ensure that staff are staying on task and hitting the desired goal. Simply put, they can turn daily activities into clear data that staff can use to solve any potentially hidden problems and still reach their goals by the end of the day.
Adding a live KPI dashboard to digital signage in high-traffic areas that warehouse staff frequent is crucial for the success of daily operations. It can boost productivity for staff because they can track their picks per hour and see how fast everyone is moving, which helps to ensure picking and order accuracy. As a result it can speed up delivery times so the consumer isn’t waiting an excessive amount of time for their order to be sent out.
2. Employee Recognition Standouts
Your staff members deserve some appreciation for the hard work they do, which is why employee recognition content is a digital signage must!
One of the most important things for warehouse managers and shift leaders to do is to recognize the hard work their employees put in. Day-in-and-day-out, staff work to ensure they’re hitting the KPI goal of the day, are getting orders fulfilled on time, and give it their all at their job even on their worst days. Recognizing your staff is crucial to help boost further engagement and productivity at the warehouse, and it can also make excellent digital signage content too.
If you want to find a simple way to help reduce the high employee turnover rate in the warehouse industry and create a solid team of reliable and hard working staff, then employee recognition content is perfect to add to any digital signage screen. Whether you want to celebrate the employee of the month, give a special shoutout to a staff member that picked up an extra shift, or also want to get your staff involved in recognizing each other with QR codes to add their nominations, it’s a great way to get staff to feel more valued and appreciated in a sometimes tough and demanding environment.
3. Navigation Wayfinding and Route Optimization
Warehouses can be confusing places to navigate and locate product, but digital signage can be a simple solution to this common problem!
Warehouses are huge and can sometimes suffer from poor organization skills. Depending on the product, client, or however a warehouse has organized the layout of their warehouse, it can be a lot for new hires to remember. Instead of your staff walking around aimlessly looking for the product that they need to add to a pallet, consider creating navigation and wayfinding maps of the warehouse layout to add to your digital signage screens.
Navigating the warehouse shouldn’t be difficult, especially if you want to maintain and hit your KPI goals for the day. A simple layout of the map of the warehouse can be sufficient to add to digital signage screens, or a manager can one-up this idea by helping to create useful, route optimizing picking paths that can help to streamline daily operations and make pulling product for shipments easier than ever.
4. Last Incident/Safety Reminders
Safety is a top priority within the warehouse industry and safety reminders and last incident updates can help keep staff alert!
Warehouse work can be demanding with hours of hard, manual labor consisting of lifting heavy objects, as well as the potential for forklift accidents that can cause spills and messes that need to be cleaned up. Regardless if you’re picking up a heavy object or operating a forklift, it’s important to follow safety tips and guidelines.
Some easy digital signage content to create that is perfect for warehouses and internal marketing is last incident and safety reminders. Last incident content can be a motivation for staff to continue to follow the safety guidelines and compliances that are in place, while general reminders, such hand washing, how to lift heavy objects, and how to properly stack product can be useful to stay compliant.
5. Microlearning and Training
Even with busy warehouse days, microlearning can be great digital signage content and training tactic for staff!
For warehouse staff, it’s important for them to stay up-to-date on important training modules, but traditional tactics can cause them to lose focus after a while. With all of the chaos that happens in the warehouse on a regular day, it can be tough for staff to sit and pay attention when they are constantly on their feet getting orders together to reach the targeted KPI.
Microlearning is an incredible form of training that helps out industries in how they efficiently train staff. While traditional training methods can be long, drawn-out, and overloaded with information, microlearning uses the practice of providing lessons in bite-sized pieces that make it easier to retain. Not only that, but it can also be a way for staff members to learn on their own time as they can access these short training sessions through QR codes and complete quizzes, video lessons, or access digital flashcards.
6. New Hire Orientation and Onboarding
Help a new employee feel right at home with digital signage content introducing them to current staff members ahead of time!
There is nothing more intimidating than starting your first day at a new job. Walking into something that is completely new with people to meet and tasks to learn can be nerve wracking, but luckily there are many ways to make new staff feel welcome and a part of the team immediately.
Digital signage content can welcome new hires and make them feel a part of the team. By simply adding a picture of the new team member, their position and department they’ll be working in, and even a fun fact to break the ice and get them mingling with their coworkers more easily.
7. Inbound and Outbound Schedules
Want to know when the next pick up time is for an order? Make sure to include it on the digital signage screen!
Warehouses have trucks coming in and out of the loading dock to either pick up or drop off orders for storage until they are sent out to the consumer. Depending on the driver’s schedule, these hours can fluctuate at any point in the day, but it’s important to have a tentative time and schedule to expect the trucks to roll in by.
When trying to make the lives of your warehouse workers just a bit easier, consider adding some digital signage content of the schedule of the day’s inbound and outbound orders. This can be a guide for staff to efficiently pull orders, review them, and make sure that everything is put together without the worry of rushing and making mistakes. An inbound and outbound schedule such as this can improve workflow and also the day’s KPIs as well.
How Shift Can Make a Difference in Any Warehouse’s Internal Marketing
Shift’s unique CMS platform can make content creation easier while helping warehouse workers stay on task, trained, and engaged!
Now that you are more familiar with how digital signage can help to enhance internal marketing tactics within the warehouse industry, the next step is getting started on creating content. Content management systems are the best types of platforms to create content, edit, manage, and schedule it to be displayed at appropriate times, but which one is the best?
Shift is a popular CMS platform that aims to make not only content creation easier, but more manageable—along with the benefit of increasing staff engagement too!
Shift: What You Need to Know About This Useful CMS Platform
CMS platforms can be used to create content to display on digital signage, but Shift has a unique approach when it comes to their purpose, company mission, and how it can make daily operations for other businesses run smoother. Shift aims to help make digital signage a new way to efficiently communicate with your staff and optimize operations. Whether that is boosting engagement through employee recognition shoutouts, to creating a schedule of to-dos, or showcasing a live KPI dashboard, Shift can be an inventive way to make digital signage both engaging and informative for staff.
Secondly, Shift also aims to help managers deepen relationships with their team. Work days can be hectic, but paying attention to your staff, celebrating their achievements, and recognizing their hard work creates a team that feels valued and is willing to stick by your side. Shift can create easy content for whatever matters most to you, including recognizing your staff to boost engagement, productivity, and internal communications.
Ways to Make Digital Signage Content Through Shift
Shift is a powerful tool when it comes to creating content for internal marketing in the warehouse industry with a number of ideas of what to add to your digital signage screens. Here are some of the best ideas circulating to help improve employee engagement and communications:
- Boost employee engagement through recognition and appreciation
- Celebrate staff birthdays, work anniversaries, and other achievements
- Show training videos
- Employee spotlights
- Interactive polls for staff to anonymously complete
- Expands internal communications
- Allows staff to retrain and re-skill in key trainings
- Helps leaders learn more about staff
- Encourages employees to do work harder
- Increases productivity
- Create diverse content using pictures, videos, or documents
- Use as a wayfinding and navigation system
- Broadcast company announcements, updated policies, etc.
- Use to post emergency alerts
- Streamline workflow and post frequent updates about each day’s tasks
Boost Internal Marketing in the Warehouse Industry With the Help of Shift’s Content Creation
The warehouse industry has a ton of ins-and-outs when it comes to its operations and standards, making it a tough environment for employees initially. Creating content through digital signage can help to boost engagement, communications, productivity, and even lead to a higher job satisfaction.
Consider using Shift for all of your content creation needs to help improve internal marketing in the warehouse industry!
