For many businesses, it can be quite difficult to retain good, long-term staff and many types of jobs having a high turnover rate. This could be for a number of reasons, such as low pay, demanding manual labor, lack of career growth, burnout, or even a toxic workplace environment. Trying to implement ways to keep long-term staff–especially in deskless job positions–can be a challenge, but technological advancements like digital signage can help improve the high turnover rate.
Throw out your old bulletin or cork boards to inform staff of company news or alerts, training sessions to attend, or even work-related events and instead use digital signage. Many employees are more drawn to digital signage because it is eye-catching and displays immersive and even interactive content that gets employees to engage more, along with showing appreciation to staff that go above and beyond.
Digital signage can help increase internal communication between staff in more ways than one. Let’s take a look at these top ways digital signage can impact employees and improve internal communications regardless of the type of business!
Benefits of Digital Signage: How it Can Improve Any Business Drastically
Digital signage–and technology in general–has a way of impacting our daily lives, including businesses and their staff!
Many employees benefit from having digital signage implemented into their daily work lives where it increases engagement and productivity. Image courtesy of Adobe Stock.
Whether you’re a manager looking to retain staff long-term, find new ways to make new hire training and onboarding easier, boost productivity, or even increase internal communications, there are a number of ways that digital signage can have a positive impact on any business. No matter the type of business, digital signage can help to improve almost every aspect of your company from retail, corporate, restaurants, hospitality, warehouses, and even healthcare.
Check out these top benefits to adding internal digital signage to your business and see for yourself why so many places are making the switch!
1. Improves Internal Communication
Digital signage can help to increase internal communications between staff members and develop deeper relationships with managers. Image courtesy of Inc. Magazine.
When you’re looking for ways to take advantage of technology to help improve your business, first think of the main issue that you want to fix. If it’s to improve overall internal communications, then digital signage may be the right remedy for your business! Digital signage features eye-popping, dynamic content that is hard to miss, so it can update staff on all things internally–such as delivering real-time updates and information, reduce email clutter, and act as a centralized hub for all things related to your business.
This can also be great to show updates on daily operations throughout the day, such as hitting Key Performance Indicators (KPIs), what is going inbound or outbound in deliveries, or just giving a better idea of what is on the agenda for the day.
2. Increases Employee Engagement
Adding digital signage to a business can help increase employee engagement and pay special attention to their achievements through recognition.
A reason why a lot of staff members leave their jobs is due to little to no recognition for the many things that they do. Some recognition and appreciation for the work that your staff does–no matter how big or small–should be congratulated and recognized as it can help to retain staff and improve job satisfaction.
Digital signage can help to increase employee engagement through recognition and appreciation in content created by you. Whether you want to shed light on employee of the month, show appreciation through spotlights, or simply display work anniversaries, these are a few simple ways to increase employee engagement and have staff feel as if they’re appreciated for the work that they do on a daily basis.
3. Reduces High Employee Turnover
High employee turnover rate is an issue with job positions in different fields, but digital signage can help to retain staff. Image courtesy of 4 Corner Resources.
One of the worst parts about jobs in the restaurant, retail, hospitality, warehouse, or healthcare industries is the exceedingly high turnover rate. Staff leave due to low wages, no recognition or appreciation, long hours, or even toxic workplace environments. By paying attention to your staff and further engaging them, it could help to keep them long-term–and digital signage can help.
Digital signage can do a number of things that can help to retain long-term staff, keep them in their positions, and also help businesses save money instead of constantly putting up ads that they’re hiring. It can help to increase communication, recognize achievements, make training more accessible for staff, and it can even help them feel more connected and valued–which all goes a long way to keep staff happier and at their position longer.
4. Reinforces Company Culture
Digital signage can also help to reinforce company culture as well as give staff a better sense of belonging. Image courtesy of Text-Em-All.
Something that is extremely important for any kind of business is the company culture, which includes the personality, values, beliefs, behaviors, and practices that they have. Staff members leave their job positions due to a negative or toxic workplace culture, which could be anything from little to no recognition or even constant criticism. Improving company culture is key to keeping staff and this could also be reinforced with the help of digital signage.
The company story is important and it’s something that all staff should be aware of when they are first brought onto the team –and a digital signage screen can shed light on the company’s workplace culture. Along with the backstory and adding the core values and beliefs of a business onto a digital signage screen, reinforcing company culture could include boosting communication and ensuring everyone is on the same page, fostering a safe Diversity, Equity, and Inclusion (DEI) space, and reminding staff to promote their well-being and support a healthy work-life balance.
5. Enhances Safety and Compliance
It’s important for staff to follow safety and compliance guidelines, and digital signage displays reminders on how to do so.
When it comes to many warehouse job positions and even those in healthcare, it’s crucial to continue to follow safety guidelines and compliances for the health and safety for yourself and those around you. Digital signage is a great tool to use to remind staff of the safety guidelines that are in place using real-time hazard updates, a guide for where to go for emergency evacuations, reinforcing the proper Personal Protective Equipment (PPE), and step-by-step instructions on how to use equipment and the safety measures attached to them.
Digital signage can help to foster a top-tier positive safety culture where you can highlight how many days your business has successfully had without a hazard or accident. It can also be used to recognize staff who have taken safety precautions before doing potentially hazardous tasks.
6. More Efficient New Hire Training and Onboarding
Efficiently training new hire staff and providing refresh and re-skill training for long-term employees using digital signage can help any business. Image courtesy of Staff Skills Academy+.
One of the most important parts of hiring new staff is going through the proper new hire orientation and training. It’s important to ensure that your new staff knows the ins-and-outs of the company, the company backstory and culture, and even the safety compliances that they should be knowledgeable about before going onto the floor.
Plain old PowerPoint presentations are very old school when it comes to training staff, but digital signage can be a quick fix to keep new hire staff engaged and retain more through immersive and interactive learning and training sessions. You can test your new hire staff on their training by adding in quizzes after watching a video as well as create modules that are flexible and self-paced–which is great for corporate positions where staff sit behind a desk.
Digital signage can also be used in conference or meeting rooms to help with new hire orientation and introduce staff to their other coworkers, along with helping them to get a sense of the company culture and values.
7. Reduces High Cost of Paper and Massive Emails
Going through a massive amount of emails everyday can become monotonous and staff could be missing important company information. Image courtesy of Business Insider.
Many corporate job positions require that staff have a desk with a computer or laptop . While email is an efficient method of communication, it can become monotonous and lead to missed information when people are aimlessly scrolling through them. HR and marketing departments often send out mass emails internally to staff regarding company news, updates, and events to attend, but they can get lost in all of the clutter.
Instead of sending mass emails to staff regarding important internal communication, updates, news, and events coming up, display them on digital signage. Many companies also rely on the old school method of printing out announcements on paper and posting them on a bulletin board, but this can often be missed and staff can feel as if they’re missing out and are non-informed.
Digital signage uses immersive and dynamic content using bright, eye-catching colors that is hard to miss, which can be an effective tactic to get more staff to fill out surveys, vote on where to have company events, and to keep them in the loop about news and updated policies. It is also much more cost-effective compared to printing out posters and flyers and wasting paper too.
8. Helps Staff Take Accountability
Showing the day’s stats and KPIs is a great way for staff to see how well they’re doing and help boost productivity.
For job positions where key performance indicators (KPIs) are a common system to display performance metrics, staff want to see where they’re at. Giving an idea of how well staff are performing throughout the day and seeing the completion of tasks that are getting done can be satisfying for employees to view, and digital signage can be a great way to display this.
Digital signage can-in a way–help staff to take accountability for the work that they put into their shift every day. By displaying KPIs and seeing the completion of certain tasks using a content management system’s real-time updates, it helps staff to take accountability for their actions. By displaying these metrics on digital signage, it can also boost productivity by using friendly competition.
Add Shift to Any Digital Signage Screen to Reap the Benefits
A content management system (CMS) is needed to create the content that is displayed on a digital signage board–and Shift is among the top options. Shift aims to help managers develop deeper connections with their staff members through recognition and appreciation–which can all be done by displaying it on digital signage.
From posting employee spotlights, work anniversaries, celebrating birthdays, training and re-skilling staff, plus boosting productivity and engagement, Shift can help boost any business’s morale using different interactive and immersive tactics. This all done with dynamic content that can be created, edited, and uploaded in real-time.
There are a ton of benefits to implementing digital signage–but specifically in deskless businesses that want to increase employee engagement and productivity. Engaging with staff through digital signage can be a revolutionary way to get to know staff on a deeper level, plus help to retain them long-term and build a team that is truly undefeatable.
Consider adding Shift as the CMS software application responsible for creating dynamic content and see how it, paired with digital signage, can help benefit internal communications and more!
