Retail is one of the most booming industries on not only a national level but a global one as well. The retail industry provides jobs to millions of people around the world in all kinds of positions. From cashiers, customer service representatives, warehouse, stockers, and managerial roles, there are a number of moving parts that help retail businesses to successfully run and make their profit.
In retail, it can be especially difficult for managers to fully engage with their staff and find new ways to increase the internal marketing for their team. Digital signage is becoming a very popular piece of technology to increase engagement and communications with staff in the retail industry, but what about internal marketing?
Digital signage can be a great internal marketing tactic for the retail industry, and here are some of the best ways to make and see a difference within your team!
1. Culture and Employee Recognition
Celebrate the achievements of your staff through digital signage shoutouts and recognition!
One of the most important parts of managing a team of staff in the retail industry is making sure that you take the time to recognize your staff for their achievements, no matter how big or small. Whether you want to celebrate your employees on a large scale and give a shoutout to your team, or recognize an individual staff member for their stand out performance, digital signage content can be the key to making sure your employees know their worth and value.
There are a number of great ways to shout out your staff for their hard work, whether it’s by recognizing someone for taking an extra shift, your team properly preparing the chaos of a new retail promotion, or simply congratulating an employee on their promotion or work anniversary. All of these examples are a simple, yet effective way to create a positive workplace culture where staff can feel supported and valued for a low cost on the manager and high impact for the team.
2. Two-Way Feedback
Want to find ways to communicate with your staff more? Consider using digital signage for almost anything!
It can be difficult for managers to communicate with staff and get their opinions on important decisions regarding the team, upcoming company events, and suggestions. There’s nothing more crucial than making sure that your staff feel included in important decisions within the business, and an easy way to do that is with digital signage.
Another great way to improve internal marketing within the retail industry is to give your staff a voice and use digital signage to create responsive, interactive, and even anonymous (if necessary) two-way feedback. With the use of QR codes, staff can easily scan the code, fill out employee satisfaction surveys, vote on polls on where to go for an upcoming company event, or even have a fun poll with a random question to get staff talking. This can serve to be a great team building exercise, and it allows managers to get to know their employees more too.
3. Microlearning and Traditional Training Sessions
Looking for new and inventive ways to keep staff’s attention in training? Use digital signage to boost learning retention!
Traditional learning methods with long, drawn out sessions can be overwhelming for someone’s brain. This isn’t the most ideal way to learn new material and retain it, which is why many employers are switching to microlearning practices instead. Microlearning allows staff members to learn on their own time on their own terms with short-burst training sessions that last anywhere from ten to fifteen minutes and usually focuses on one topic. This is a great way for the brain to better retain essential information that can be used while on-the-job, and digital signage can help improve these practices within the retail industry.
The retail industry is go-go-go and it can be difficult to get all of your staff together for training sessions. Instead of having your staff come in earlier or stay later after their shift has ended, use microlearning practices through digital signage. By having a QR code linked to the microlearning session, it allows staff to access this information and learn whenever they have a free moment, plus you can use quizzes or short videos that are engaging, which have higher completion rates and better retention among staff.
4. New Hire Onboarding
Welcome new staff members to the team and make their new-job transition smoother than ever!
There’s nothing more nerve wracking than starting a new job, meeting new people, learning more about the business, and getting familiar with your daily responsibilities. It can be intimidating for new hires to meet people, and there is an immense pressure of making a good impression, but digital signage can be a way to calm them down and make them feel like a part of the team immediately.
Creating a good workplace culture not only involves making your current staff feel more appreciated, but new hires as well. The retail industry often suffers from a high turnover rate as e staff can come and go, so it’s important to find reliable, hard working staff members and assemble a secure team. Digital signage can provide a little background information about the new hire to get them familiar with current staff, plus it can help make the onboarding process run smoother as well.
5. Dress Code/Company Compliances
Ensuring that your staff are following proper company compliances is crucial, and digital signage can be the best reminder for it!
Company compliances are a set of rules for staff to follow, but at the end of the day, they are there to ensure that the store runs smoothly and safely. In the retail industry, company compliances can be anything from following the proper dress code, keeping staff safe by following labor laws, and they provide clear rules for shipping and package delays to maintain the proper company standards.
Using digital signage, you can create easy reminders of company compliances to continue the flow of operations and ensure that staff are aware of any upcoming changes. Making reminders to company compliances through digital signage can also help improve any retail business by maintaining standards that will build customer trust and loyalty.
6. Product Training
The retail industry always offers new products to sell, and staff should know all of the ins-and-outs of what they’re selling!
It’s important to properly train staff on new promotions or products to help customers with questions that they may have about it.
The retail industry is ever-changing with new promotions, sales, and clearances that customers are racing to the stores to check out. It’s important for your staff to stay on top of all of these constant changes to ensure that they have a deep understanding of what they’re selling. This way they can provide customers with the answers they’re looking for, as well as upsell the product and earn commissions.
Product training is essential in the retail industry and digital signage can help to make it an even easier task than ever before. It can provide live updates of the inventory in real-time, show quick product videos, and also provide the essential information to all staff on every shift and in easy, bite-sized pieces to get them familiar with what they’re selling.
7. Live Target Sales
Stay on top of product sales and hit your daily goal with the help of real-time digital signage updates!
Every business in the retail industry has a goal that they wish to achieve in terms of sales. Whether these are yearly, weekly, or daily goals, it’s important for staff to see the importance of reaching these goals. Digital signage can be a great way for staff to visually see these goals, and it can provide real-time updates to see where they’re at.
Improving aspects of daily operations is key to the success of any business in the retail industry, and this could start simply by providing live updates on the daily, weekly, or yearly goal on sales. Presenting these goals through digital signage can help give staff an idea of where they’re at for the day and even encourage them to do their part to upsell and convince customers to try out a new product or take advantage of an in-store deal to help the business reach their targeted number.
The CMS Platform That Does it All: How Shift Can Help You Reach Your Retail Internal Marketing Goals
Learn how Shift can help make content creation easier and lead your retail business and staff in the right direction!
Content management systems paired with digital signage make for an unstoppable team when it comes to internal marketing and daily operations in the retail industry. CMS platforms like Shift can make content creation easier to address staff and customers about daily promotions and sales, or be an efficient way to train staff, welcome new hires, and set reminders for company compliances.
How Can Shift Help in the Retail Industry?
Shift is a great CMS platform for a number of reasons–the first being that it can help deepen staff relationships. Through staff shoutouts, such as employee-of-the-month, work milestones, and promotions, Shift can make all staff feel valued and appreciated. It can also be a great way to update staff with essential key performance indicators (KPIs) and target sales goals of the day with its real-time updates and Content Navigator feature to remotely make changes as they occur.
Features of Shift that Improve Internal Marketing for Retail
Shift offers a ton of unique features with different ways to improve internal marketing in the retail industry. Here are some simple, yet effective suggestions that you can create through Shift to make a difference in the retail industry:
- Boost employee engagement through recognition and appreciation
- Celebrate staff birthdays, work anniversaries, and other achievements
- Show training videos
- Employee spotlights
- Interactive polls for staff to anonymously complete
- Expands internal communications
- Allows staff to retrain and re-skill in key trainings
- Helps leaders learn more about staff
- Encourages employees to do work harder
- Increases productivity
- Create diverse content using pictures, videos, or documents
- Use as a wayfinding and navigation system
- Broadcast company announcements, updated policies, etc.
- Use to post emergency alerts
- Streamline workflow and post frequent updates about each day’s tasks
Use Shift For All of Your Internal Marketing Tactics in the Retail Industry
Digital signage can be a game-changer when it comes to improving daily operations within the retail industry. Whether you’re looking to boost sales or improve staff morale through workplace shoutouts and recognition, consider using digital signage as an easy way to create content and present the necessary information for staff to lead any business in the retail industry towards success.
Consider utilizing Shift and all of its unique features to improve internal marketing in the retail industry today!
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