By Theresa Bontempo
As digital signage in education continues to expand, it is becoming more important that school administrators, IT specialists, and teaching staff members are knowledgeable about how to use it effectively. This technology can help enhance the learning experience for students.
Consider how much time we spend looking at screens, and how significant this is to our daily visual experiences. According to a study conducted in the U.S., teenagers spend up to nine hours a day consuming media content, making this a prevalent trend across different aspects of our lives.
Due to the increasing popularity of digital signage, various industries, such as hospitality and retail, have started to embrace this technology. Now, educational establishments are also starting to realize its potential. This is because it can help them retain and attract the attention of their students, especially those from the Gen Z and millennial generation.
Learning About the Digital Realm
Due to the increasing popularity of digital signage, it is becoming more important that school administrators and IT specialists are knowledgeable about its usage. This technology is also becoming more affordable, making it an ideal solution for schools. One of the main factors that has helped the adoption of this technology is the lower barrier of entry.
The software used for digital signage has also become more secure and powerful. Its content creation tools allow users to easily create and manage digital displays from anywhere. Digital signage can be used to broadcast important information and announcements on campus. It can be customized to various areas within the school, such as the cafeterias, libraries, and hallways, and it can provide dynamic content related to events and changes in the schedule.
In addition to being able to broadcast important announcements, digital signage can also be used to capture the attention of students by providing vivid on-brand content and ensuring that the information is relevant and always up to date. The deployment of digital bulletin boards can help ease the workload of school administrators, as it eliminates the need for manual posting and printing.

Every school year, various events occur, such as theatre productions, sports competitions, conferences involving parents and teachers, and live events that bring people together. Digital signage can play an important role in promoting these activities by displaying vital information and advertisements directly to students.
Improve Day to Day Functions
Integrating social media feeds, video walls, and software allows educational institutions to promote upcoming events and update event details anytime while they happen. Digital displays can also feature user-generated content, which ensures that students always have the latest information about upcoming events.
Cafeterias and common areas are becoming more efficient when it comes to disseminating information due to the use of digital menu boards and dynamic displays. The reduction of paper consumption and time spent on printed menus aligns with the goal of being more eco-friendly.
In today's educational setting, revenue generation is becoming more prevalent. Striking images and deals displayed on digital signs can help boost the school's spirit and encourage visitors, pupils, and teachers to spend more.
Educational facilities, such as school districts and universities, can greatly benefit from the use of digital signage for wayfinding. A well-designed directional display provides clear and interactive maps that help visitors and staff members navigate through the various layouts on campus.
Transform the Learning Space Overall
New signs that are intuitive can be used to guide visitors and ease the anxiety of students, and integrating technology into campus environments can make learning more convenient and accessible.
Educational institutions can enhance and keep their digital displays engaging by regularly updating their content. Highlighting achievements fosters a sense of connectedness and appreciation among students, encouraging them to strive for excellence and displaying the fruits of their labor inspire them to strive for greater heights.
In addition to serving as a visual guide to the school's various facilities, digital signage can also help transform the way teachers present educational content. Using digital displays can allow them to provide interactive and engaging content, such as videos and real-time data.

Digital signage enables the integration of various educational resources, which can help enhance students' understanding of complicated topics and cater to varying learning styles. By utilizing interactive and engaging content, schools can deliver a superior learning experience for all individuals.
Navigation
Getting around campus can be a daunting task for people who have not yet learned how to navigate it. Schools typically post flyers with directions as an aid for students and visitors during public events or orientation. With the help of automated and adaptive prompts, these directions could be given in a more direct and engaging manner.
Digital signs allow school officials to mark off different areas of the campus depending on their needs and the square footage. This eliminates the need for paper documents, making it easier to use resources during events such as testing or hosting a competition.
In addition, digital signs can help schools create a more direct and engaging environment for visitors. They can be used to point people to the right areas of the campus or change the signs for certain events. For instance, during an assembly, the signs may be changed to provide parents with more specific directions. They can also be adapted to accommodate different rooms during testing sessions.
Spreading the Message Quickly
Teachers can utilize digital signs to project images of their screens onto the student's screens during a daily lesson depending on the type of platform and sign used to control it. The signs can also act as a way for educators to post lessons or messages regularly.
When it comes to delivering announcements, schools typically use loudspeakers to inform the entire campus or a specific classroom. With the use of digital signage, the front office can add an announcement system to its existing intercom system. In addition to being more effective, digital receipts can help students identify what was just said, as the clunky intercom often leads to missed appointments and confusion.
A digital sign directs people to the front office without leaving any room for confusion. It makes announcements easier to carry out, allowing students and teachers to act quickly.
In addition to the usual morning announcements, school-wide announcements are also important to ensure that they are clear and easy to follow. This is especially true during events such as fire drills and real-world scenarios. Having a digital sign that responds to the front office's control can provide direction and repeat the message.
Although students can use a wireless screen mirroring system to share their work in class, they can also do so with permission. For instance, an individual may show their poetry or art work to other classes after winning an award.

Teachers and administrators can easily recognize students who have excelled by displaying photos or videos from competitions or lists of high achievers. With the use of electronic signs, schools can now welcome everyone in a public manner, without having to gather everyone in a room.
Improving Communication
The traditional methods of school communication are not only outdated, they're also causing students to feel disconnected. Digital signage is a game-changing technology that can help improve the way schools communicate. It can be used to keep students informed about important events, and it can provide a 24-hour information hub.
A study revealed that implementing digital signage significantly increased the awareness of campus events among students. This means that schools can now create a more connected environment.
In the age of social media, it's no longer enough to have boring announcements and static bulletin boards. Instead, it's important to create an engaging environment that will catch the attention of students. The answer is digital signage.
Besides being able to display information, digital signage also has to be able to create an appealing and engaging environment. With vibrant colors and eye-popping animations, it can transform ordinary displays into focal points that catch the attention of the students.
This interactive element can transform passive viewers into engaged participants. When the voices of students are acknowledged and celebrated, they will feel a sense of ownership and connection, which is a win-win situation for everyone.
Integrating technology and education creates a captivating and stimulating learning environment that caters to varying styles of learners. It encourages a love for discovery and makes abstract concepts tangible.
Improve Learning Experience Overall & Ensuring Safety
Implementing digital signage can help improve the learning outcomes by increasing the engagement of students. Most educators are confident that this type of technology can positively affect the engagement of students. Not only does it enhance the aesthetics of your school, but it can also spark curiosity and ignite passion.
There's no room for error when it comes to school safety, and having clear communication is very important during an emergency. Digital signage can help ensure that students and staff members are informed and safe. You can create a culture of preparedness and safety by equipping your school with the necessary equipment and resources to promote a secure and thriving environment. The use of digital signage can help you foster a supportive environment that encourages growth and learning.
High-cost printing methods are no longer necessary, as digital signage eliminates the need for ink cartridges, paper, and outdated flyers. It allows you to create, distribute, and edit content with just a few clicks. In addition to reducing your printing expenses, digital signage can also help improve the efficiency of your school's administrative operations.
With the help of digital school signage, you can divert funds and time toward other school-related projects, such as enhancing curriculum or acquiring new technology. It’s a wise investment that can help your institution become more budget-friendly and efficient.
As schools, they are places where learners come together to share their unique talents, experiences, and personalities. Digital signage serves as a cheerleader for your institution, which can help foster a sense of pride and belonging.
Digital signage can be used to celebrate the uniqueness of your school and its various facets. It can exhibit achievements and recognize individuals, as well as remind everyone about the special bond they share.

A strong sense of community can help improve the well-being and academic performance of students. When individuals feel valued and connected to their school, they are more likely to attend classes and engage in extracurricular activities. Digital signage can play a vital role in promoting the spirit of your institution. It can help celebrate, inspire, and make a connection with all of your school's visitors, employees, and students.
Use Shift to Reach Your Goals
Digital signage in schools can help enhance the learning experience, promote upcoming events, and improve communication within the institution. Schools can also create a more cohesive and engaged community by incorporating this technology. In addition to being a tool for improving the way schools operate, digital signage also has a vital role in the future design of educational spaces. As technology becomes more prevalent in the classroom, the utilization of digital displays will continue to rise.
When it comes to choosing software providers, you need to consider their ability to meet the specific needs of your company. With the help of Shift, you can create and manage effective digital signage marketing campaigns that will help your organization reach its goals. Their platform will also allow you to customize the look and feel of your promotional content.














