By Theresa Bontempo
The rapid pace of work in the quick service restaurant industry often leads to high turnover rates. According to industry metrics, this figure is typically around 130%. Because of this, leaders in the industry are looking for ways to reduce these rates through employee engagement, which can help establishments achieve higher revenue and improve their efficiency overall.
In order to be successful, a company must engage its employees, and this is especially true within the fast food industry, where efficiency and motivation can make or break operations, and you will want to find ways to encourage your staff to improve their performance.
Employees who are engaged are more likely to perform well in an operation. Their dedication and involvement can help businesses outperform their competitors.One of the most critical factors that a company must consider when it comes to employee retention is the reduction of costs associated with training and onboarding. By using varying methods to encourage engagement, you can ensure that your staff members are more likely to stay with the organization. This can help keep operations running smoothly and allow you to find trusted managers and leaders.
Being able to provide high-quality customer service is a must for any company, and employee engagement is one of the most important factors that you can consider. Having a positive attitude and dedication to solving problems can help customers feel valued and satisfied.
Providing a positive experience to customers can boost a company's reputation and increase its revenue. In today's competitive environment, it's important that your restaurant provides the best possible service to its customers. By implementing effective employee engagement strategies, you can ensure that your QSR stays competitive and profitable.
The hectic and fast-paced environment of a QSR can make it hard to foster employee engagement. Not having the proper resources and time to organize regular meetings and provide one-on-one communication can prevent staff members from feeling valued and satisfied.Despite the obstacles that can prevent you from achieving employee engagement, it's still important that you continue to work toward it. Fortunately, there are various solutions that can help you overcome these challenges.
Good spot to briefly mention how shift can help with this!
Keeping a Positive Culture
When hiring new employees, make sure that you ask them which schedules are ideal for them. Working late at night and on holidays can be hard on families, and giving your staff the option to either work on Christmas or Thanksgiving can help keep them feeling valued.
Your staff should be given a schedule at least a week ahead of time. You can also create a predictive one, which involves setting a specific schedule. This method lets your team members plan their schedules around work.
Late schedules are frequently handed out by restaurants, which can leave staff scrambling to rearrange their schedules or attend events they intended to cancel. Providing ample notice allows employees to plan ahead and make informed decisions regarding their personal lives. In addition, establishing schedules can simplify the process of coordinating work and personal schedules, allowing management to focus on other vital tasks.
Perks
One of the most important factors that a restaurant can consider when it comes to employee satisfaction is providing perks. These can help staff members feel valued and motivated, and they can also help them improve their performance. Having a variety of opportunities for management and staff members can help build a stronger team.
Some of the high-payoffs perks that a restaurant can offer include flexible work arrangements for parents with children, classes in English for non-native speakers, 401K plans, and paid leave. Additionally, opportunities for professional growth and learning can be provided, such as wine education classes.

Some companies, which offer paid leave but shame or reprimand workers for taking it, are not doing their employees any favors. These negative cultures can cause resentment and insecurity among staff members. If the management takes their own time off and asks the employees to do the same, they can provide a sense of stability. Image courtesy of CSP Daily News.
Importance of a Tight-Knit Culture
Being able to acknowledge the feelings of employees is very important to improve their job satisfaction. Talking to a caring manager about their concerns can help them feel better about their day, which can also prevent them from developing a negative work environment. Being able to listen to and act on the ideas of staff members is also very important to improve their work environment. They can provide you with the best possible suggestions on how to improve the efficiency of your organization.
A good way to build a stronger relationship between staff members is by having meals together before or after a shift. This can help them develop a better understanding of the food they're serving and provide them with an opportunity to pick their favorites, which can also help them guide their customers in the right direction.
Using Digital Signage to Enhance Employee Engagement Within a QSR
You can easily enhance the staff's engagement and training by implementing digital signage in restaurants, which can be used in areas such as the kitchen and breakroom to provide visual messages that keep the employees motivated and aligned.
Digital menu boards can help speed up the order process and reduce the time it takes to reach the kitchen. This eliminates the need for paper slips and errors and allows staff to work immediately after placing an order, which can help keep lines moving and minimize wait times.
A well-designed digital menu with clear pricing and sharp imagery can help ensure that customers are not only able to see what's available, but they're also less likely to make mistakes when it comes to ordering. This clarity can help prevent repeat requests and corrections.
With digital signage, the restaurant's staff can focus on the quality of their food instead of handling customer confusion or correcting orders. This efficiency boost can be particularly beneficial during rush hour, as it enables them to serve more people without compromising on quality.
Digital signage can also help management keep track of goals and the progress of the team. For instance, if they want to know how many sales are being made, all of the team members will have the opportunity to see the objective.
Being engaged can help employees feel like they are contributing to the company's success. Having the right expectations can help boost staff productivity. Also, knowing that they'll receive recognition for their hard work can motivate them to keep working.

In certain industries, like the food industry, a high turnover rate can lead to poor worker productivity. This can be caused by the need for new staff members to learn everything about their duties and how to perform their duties. Having a digital sign can help employees keep up with the latest information about their jobs.
Keeping Up with Shift
The Shift platform can help improve the engagement of employees in a QSR by allowing them to receive real-time updates about their performance, track their progress, and recognize their achievements. In addition to traditional methods, such as giving staff members autonomy, implementing adaptable schedules, and promoting a positive work atmosphere, this can also be combined with other initiatives like shift-changing systems.
Surveying
Before you start working on a survey, it’s crucial that you first think about what you wish to achieve. This will allow you to create a survey that’s both relevant and focused.
This will also allow you to get the results that you're looking for, and it will make it easier for you to gather information. For instance, if you're planning on improving the customer satisfaction score of your company, you might want to conduct a survey on the attitudes of your employees toward the service that they provide.
Less is more when it comes to conducting employee surveys. The longer the survey is, the less likely your staff will be able to complete it. Instead of asking many questions, focus on only a few.
Different question types can also be used to keep the survey interesting and provide you with more accurate data. For instance, you can include multiple-choice, open-ended, and single-ended questions. By asking questions on a scale of 1-5, you can get a better idea of how your employees feel about their work.
One of the most effective ways to get feedback from your employees is by allowing them to participate in the survey, as they can often add perspective to the survey's results and improve the score. This feedback is very valuable to the management team as it allows them to identify areas of improvement.

Something you can consider when it comes to encouraging your employees to participate is by providing an incentive, which could be a gift card or a chance to win a prize. Image courtesy of the Business Insider.
Make Sure Everything is Anonymous to Accurately Measure the Results
When it comes to getting honest feedback from your staff members, you should make sure that the survey is anonymous. This will allow them to feel more comfortable talking about their feelings and thoughts. It will also help you prevent them from feeling like their answers will be used against them.
The results of the survey are only as good as the actions taken after receiving them. Following the survey's findings can be a process that involves implementing new policies, changing your company culture, or even dismissing underperforming employees. By communicating the results of the study to your staff members, it shows that you're serious about addressing their concerns and improving the company.
Measuring Employee Engagement
A good way to measure employee engagement is by collecting data. This will allow you to identify red flags that could indicate an issue with the staff, such as a high turnover rate. You can also track the individual employees to identify problems that started with one person, and this allows you to address these before a problem escalates.
Being able to communicate with the employees and see if there is a solution to the issue will allow you to make informed decisions. It’s also cheaper to retain an employee than it is to hire a new one.One of the most effective ways to improve employee engagement is by asking for feedback, which will allow you to gather feedback that can help identify areas of concern and develop a plan to address these. Developing a set of KPIs will also help you measure the effectiveness of your efforts.
Top performers and problematic staff members can be identified by analyzing past data such as complaints. Comparing historical data can also help you identify patterns. If you are not already planning on conducting exit interviews, consider doing so. It will allow you to learn from the employees who are leaving and provide them with valuable insight into the company. Having these conversations can also help you identify areas where you can improve.
Whenever possible, try to gather guest feedback. Some individuals will provide helpful details that can influence their decision to return or leave a negative review online, which thousands will read.
KPIs, customer feedback, and sales data can be displayed through platforms like Shift to help motivate and encourage staff members to adopt new behaviors and increase revenue generation. In addition, onboarding can be streamlined and training can be made easier by providing employees with on-demand courses. To effectively increase employee engagement within your QSR, consider using the services of Shift today!












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