UPshow Announces Strategic Spinoff of its Employee Engagement Platform, Shift, into New Independent Company

UPshow, the leading on-premise engagement platform, is excited to announce the strategic spinoff of its fast-growing employee engagement platform, into a new independent entity called Shift.

Authored by

Christina Lundin

Christina is deeply committed to building strong, lasting relationships with clients. With several years of experience, she has a consultative approach to understand each client’s unique needs and deliver tailored solutions. As an extension of your team, Christina brings fresh ideas that drive ongoing success and long-term growth.

Reviewed by

Kara Surrena

Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.

Posted on

July 9, 2026

UPshow, the leading on-premise engagement platform, is excited to announce the strategic spinoff of its fast-growing employee engagement platform, into a new independent entity called Shift. This strategic move allows the team at Shift to have a laser focus on the growth and evolution of the product with greater precision and more rapid innovation.

Shift will continue to pioneer and transform the way businesses effectively communicate, engage and motivate their employees at scale through its advanced technology platform.

Parent Company

UPshow

On-premise engagement platform

New Independent Entity

Shift

Employee engagement platform

This platform leverages digital screens and TVs as powerful channels for employee communication and engagement. As an independent company, Shift is set to expand and refine its offerings, addressing the increasing demand for effective, automated, and scalable employee engagement tools.

Key Highlights of Shift’s Launch:

Independence & Focus

Agility to tailor services specifically to the needs of modern brick-and-mortar businesses.

Innovative Solutions

New features and integrations aimed at retention, revenue, and operational excellence.

Seasoned Leadership

A core team from UPshow, joined by new talent bringing fresh perspectives.

Current UPshow SHIFT customers will seamlessly transition to Shift with uninterrupted service.

Nothing changes for current customers

Existing UPshow Shift customers will move over automatically, with uninterrupted service throughout the transition.

Email info@shiftplatform.tv or visit www.shiftplatform.tv for more information.

EXPLORE THE PLATFORM

Authored by

Christina Lundin

Christina Lundin is a Customer Success leader at Shift platform, where she helps organizations across corporate communications, hospitality, and logistics transform how they connect with their frontline workforce. She partners with executives, operators, and managers to ensure critical messaging is delivered clearly, consistently, and in real time—where work actually happens. With a strong focus on execution, Christina designs communication strategies that cut through noise, align teams, and drive measurable outcomes—from operational efficiency and compliance to employee engagement and retention. Known for her hands-on, solutions-driven approach, she works as an extension of her clients’ teams, helping them turn communication into a competitive advantage on the front lines.

Reviewed by

Kara Surrena

Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.

Posted on

July 9, 2026

Trusted by industry-leading enterprises

An Invaluable Tool

"At Wingstop, we're always looking for innovative ways to meet our Team Members where they are. The integration between Schoox and Shift has truly elevated how we engage our restaurant teams. By embedding our Flavor Lab LMS into the Shift platform, we've made it easier than ever to spotlight training completions, share key updates, and celebrate performance—right in the flow of their day. Training is now more visible, more accessible, and even a bit competitive—and that's exactly the kind of energy that drives results at Wingstop."

Izzy Martinez

Manager, Operations Integration
Wingstop Corporate

Easy to use!

“We have been using QR campaigns to gether submissions from employees... so we can showcase what's going on at each facility. This has dramatically increased our company-wide culture & communication. The platform is easy to use with branded templates that allow quick announcements. We're really happy with [Shift] - nothing but positive feedback from facilities too!"

Spencer Trefzger

Director of Marketing Avamere Living

Foster a friendly, competitive environment

“The affordability of [Shift^®] is incredible, and the sky is the limit for the effect it’s having on our culture... I feel really confident our work environment improves for our team members when they feel as though they’re being highlighted and appreciated. You can hear it as you walk through one of our stores. There’s somebody being wished a ‘Happy Birthday,’ or somebody saying, ‘I didn’t know that about you.’”

Jason Zieman

Owner/Operator

An Invaluable Tool

“Since we began using the Shift platform, we’ve seen a significant boost in team engagement across all our locations. The ability to connect with our teams through contests, goal-setting, and localized opportunities has been truly impactful. What stands out even more are the personal engagement features—like shoutouts and the ever-popular pet photo posts—which have created a fun, inclusive environment that keeps our team coming back to the platform. These features have helped build a strong sense of community and excitement around our internal communications. Shift has become an invaluable tool for enhancing our team culture, and we’re thrilled with the positive response from our staff. It’s more than just a platform—it’s become a part of our daily routine.’”

Sara Kokx

Senior Manager of Training and Development, Patton Wings, Buffalo Wild Wings

More effective suggestive sellers

"[Shift] enables our cashiers to be more effective ‘suggestive sellers,’ with sales leaderboards on our back-of-house TVs. Our cashiers naturally want to be at the top of the leaderboard to be recognized and rewarded, which results in them selling more than they typically would.”

Russ Lo Bello, COO

Burger King Franchisee, COO Phoenix Organization

It's a very powerful tool

"It's a very powerful tool. It can work either for a single restaurant owner or for a multi-unit owner and also for a restaurant group... I see it as a more modern, contemporary tool to communicate with your employees. Our Gen Z and Millenial employees especially love to interact with our [Shift platform]."

Jose Vazquez Barquet, VP

Subway

QSR/Restaurants

Healthcare

Manufacturing/Warehouse

Food Services/Hospitality

Franchise

Automotive

Retail

Education

Corporate Office

Digital Signage for Safety in the Education Industry